TO LORD

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BOXOFFICE BAROMETER This chart records the performance of current attractions in the opening week of their first runs in the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs are reported, ratings are added and averages revised. Computation is in terms of percentage in relation to average grosses as determined by the theatre managers. With 100 per cent as average, the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.) Airport 77 (Univ) 300 425 300 200 All This and World War II (20th-Fox) 220 50 60 230 25 40 Alpha Beta (Cine-Ill) 100 100 215 30 95 85 104 i Assault on Precinct 13 (Yablans) 80 140 75 50 135 90 Bodyguard, The (Aquarius) 125 30 60 125 Bound lor Glory (UA) 200 185 250 300 90 225 165 190 60 100 200 150 190 240 225 130 181 i Brotherhood of Death (Cinema Shares) 150 70 30 135 50 Cassandra Crossing, The (Emb) 250 275 300 50 95 275 190 100 125 225 155 120 210 182 Chatterbox (AIP) 185 225 100 200 150 35 Dr. Tarr's Torture Dungeon (Group 1) 100 80 50 65 80 Emma Mae (Key) 125 125 325 120 185 176 Enforcer, The (WB) 200 450 625 660 600 440 400 430 800 780 400 600 330 519 Erotic Adventures of Pinocchio, The (Lima) 240 150 175 65 65 250 180 160 Exit the Dragon, Enter the Tiger (Dimension) 170 90 190 200 90 700 240 Fellini's Casanova (Univ) 300 400 200 175 185 210 450 260 365 282 Freaky Friday (BV) 280 400 900 480 400 160 200 555 250 320 175 500 165 165 325 --'—lijcuds | Fun With Dick and Jane (Col) «4 5a
— 'Black Sunday' Bows In New York at 530 NEW YORK "Black Sunday" was .1 hot item as its lust round at State I (540) and rower Hast (520) earned it an average of 530 and the top spot. "Nasty Habits," No. I last week, was a strong second with 420 earned in its second Cinema II week Third was "Hot Wises," opening at the World with 310. Down two rungs to fourth went "The late Show," co-starring Lily Tomlin. star ol a recent one-woman show here, and Art Carney, a 2S0 lor the eighth Sutton week. Fifth was "Slap Shot." now solo at the Beekman, where it earned 220 in the fifth round, From third to sixth place. "Welcome to L.A." had a 215 third week at the Baronet. Showcase winners were "Rocky," "Airport "77," "Fun With Dick and Jane." "Black Samurai," "Network" and "Ragged) Ann & Andy." (Average Is 100) Baronet—Welcome to L. A. (Lion's Gale Films) 3rd wk Beekman Slap Shot (Univ), 5th wk Cinema I—Fellini's Casanova (Univ), 8th wk Cinema II—Nasty Habits (Brut Productions), 2nd wk 420 Cinema 3—Providence (Cinema 5), 11th wk 100 Cinerama I— Uncle Tom's Cabin 210 — (Independent-Int'l) 75 Cinerama II—The Domino Principle (Emb), 2nd wk 75 232 "":.-';[.! II- Mohammad, Messenger ot God (Irwin Yablans), 4th wk 90 Coronet—Islands in the Stream (Para), 4th wk 105 Eastwo.-Id—Odyssey (ASOM), 2nd wk 200 Fine Arts—Brothers (WB) 100 National—Brothers (WB) 250 Orpheum—The Domino Principle (Emb), 2nd wk. 70 Pans—Cousin Cousine (Libra Films), 37th wk 175 Place—Man on the Root (Cinema 5), 2nd wk 90 Radio City Music Hall—The Littlest Horse Thieves BV) Rivoli—Mohammad. Messenger ol God (Irwin Yablans), 4th wk 155 I58th Street Playhouse—The Wonderful Crook (New Yorker), 5th wk 120 State !— Blaclc Sunday (Para) 540 State II—Fun With Dick- and Jane (Col), 8th wk. 50 Sutton—The Late Show (WB), 8th wk 34th Street East—The Domino Principle (Emb) 2nd wk ower East—Black Sunday (Para) . forld— Hot Wives (Distribpix) 95JB 'Deep' Article Appears -; ill - HI (location i i " : edition of these magazines. "IS iiojtj Hi '« 215 220 110 140 95 520 310 In Scholastic Magazines NEW YORK. — An article written on when "The Deep" was being filmed appears in three editions of Scholastic Magazines with a combined circulation of more than 5.000.000 students in U.S. senior high schools. Ma r garet Ronan wrote the article which appears in Scholastic Search for the Social Studies. Scholastic Voice and Scholastic Science World, as well as in the teacher WCBS-FM 'Black Sunday' Promotion Aids NY Debut NEW YORK— Radio station WCBS-FM offered "Black Sunday" balloon blimps as I tickets of admission to a screening of the film at Loews' State I March 30. More than 125 announcements for the audience participation promotion were aired in seven days, with listeners writing in for the baljloons. At the screening, a grand prize draw- ing was held, the winnci getting a trip fol two to the 1977 Supei Howl, with all expenses paid by \\ ( IBS, Paramount Pictures' motion picture division arranged with W< BS-FM to run the promotion and special screening to build interest in the film's New York premiere engagement, which opened Thursday evening. March 31. at I news' State I ami lower last in Manhattan. UAT Opens New Trio In Middleion, N.J. MIDDLEION, N.J.— United Artists Theatres' latest triplex in this area, the Middle-town 1-2-3 theatres, has been opened. Acquired by UA in November as the Town East and West theatres, the new triplex now seats approximately 1.500 people; 900 in the large auditorium and 300 in each of the smaller units. To establish the triplex, the Town East unit was split into two smaller auditoriums, which now adjoin the larger one. Joe Bruno, manager of the triplex, reports that the auditoriums are fully automated and that a new sound system has been installed. Additionally, a new 20x8-foot circular concession stand was installed in the redecorated lobby area. Assisting Bruno in Middle-town is relief manager Joseph Cino. The Middle-town house was originally opened as a single unit in 1965 by Walter Reade Theatres. It was converted into a twin approximately six years ago. Mark Saunders has been appointed manager of UA's Palace in Bergenfield. Saunders joined UA approximately two years ago and has served as an usher at their Closter in Closter, as well as a relief manager in the Bergen and Rockland county areas. He resides in Closter. Saunders succeeds Barbara Garbe, who resigned to accept a post outside the industry. She had been manager of the Palace for two years. She joined UA several years ago as a cashier at Cinema 46 in Totowa and served as relief manager at the Linwood in Fort Lee. prior to becoming manager of the Bergenfield house. brothers' Hits $39,529 4 Days in 2 NYC Houses New York— "Brothers," the new Edward Lewis production for Warner Bros., scored at the boxoffiee Sunday (3) at the National Theatre here, bringing the total for its first four days at the National and Fine Arts to $39,529, despite all-dav flooding rains Saturda\ (2). "Brothers." starring Bernic Casey. Yonetta McGee and Ron O'Neal, was produced by Kdward and Mildred Lewis who also wrote the script. Arthur Barron directed and Lee Savin was executive producer. W. Pa. NA<strong>TO</strong> Focuses On Obscenity Bills I'l I I Slit R.GH I he annual general membership meeting ol NAIO ol Western Pennsylvania will be held I uesday (26), Starting with a luncheon at noon and followed by a business session. George lice, president, will discuss the recent national NAIO board ol directors meeting which he and George Sicrn attended in Nassau, lice also will present other subjects of interest tii the general membership. Tice told BoXOFFICl that Senate Bill 199, pending in the state legislature, protects legitimate businessmen, whether they be theatre owners, producers or book-sellers, from undue harassment by overzealous local authorities in so-called obscenity charges, litigations, etc. lice said that NA<strong>TO</strong> of Western Pennsylvania participated in the drafting ol this bill and supports it. In the Senate, there are eight active sponsors of SB 199, which is scheduled for hearing Tuesday (12): Louis C Hill. Martin L. Murray, Edwin G. Holl. R. Budd Dwyer. John Stauffer. Edward L. Howard, John James Sweeney and Jeanette F. Reiban. Both SB 199 and HB 70 would amend Title 18 (crimes and offenses) of the state's consolidated statutes, further defining "the offense of obscenity, redefining obscene" and further providing for injunctions. HB 70 has 36 sponsors, again directed by Rep. Martin P. Muller. Other sponsors in the House: William F. Renwick. Emil Mrkonic. Camille George, Bernard J. Dombrowski, Thomas J. Fee. Russell P. Letterman, Anthony J. Cimino. Richard A. Mc- Clatchy jr.. William D. Mackowski. Philip S. Ruggiero, R. 1. Polite. Joseph P. Kolter. A. j/beMedio, Ralph D. Pratt. Jack R. Arthurs, Raphael Musto, Helen D. Gillette. Robert E. Bellomini. John L. Brunner, Joseph Ted Doyle, James J. A. Gallaher. Samuel E. Hayes jr., A. Joseph Vilicenti. Fred A. Trello. Joseph R. Pitts. Henry J. Giammareo. Frank J. Zitterman. Frank A. Salvatore. Joseph R. Zeller. Peter R. \ toon, C harles I. I ogue, A. C. Foster jr.. John H. Hamilton jr.. Ronald P. Goebel and D. Michael Fischer. Mrs. Helen Phillips Dies At 81 in New York City NEW YORK— Mrs Helen K. Phillips, mother of Gerald F. Phillips, a vice-president of United Anisis Corp.. died March 2S following a long illness. She was SI. Mrs. Phillips, whose late husband Louis was founder ol the law firm of Phillips. Nizer. Benjamin, (trim and Ballon of New- York City, had been active in many charitable and religious causes and was a member oi the Park Avenue Synagogue and HIAS. Also surviving is her son Howard W. Phillips, a member of the law firm founded bj bis father, and four grandchildren. BOXOFnCE :: April 11, 1977 E-l
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— Opinions on Current Productions
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1 igraxs, ^ I . etc . lobby Raleigh
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I Goldman Unveils Changes in NATO,
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CLOSE ENCOUNTER OF THE FIRST KIND S
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OF TH€ THIRD KIND
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Columbia Sales Conclave Under Way i
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( in I The ! be | business > Mm 1 !
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' Prior I muled Screen Rights to 'S
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1 this ; NSC DISNEY . . .Charles .
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I (New i 480, ; BALTIMORE—The ' -
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: Mandell. ; ! president > Pioneers
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• the Oil Jrest to Johnstown, sin
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, 2nd ' : .^.-Wizards A Audrey Rose
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, tUnd, ! some ' made, 1 YWOOD— U
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I k Airport 77' Flies High With 325
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1 role — . . Friday J L .m. Sharo
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— lirlane - Litchfield Star David
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* L 11 $9,670,694 BO. GROSS Don't D
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' ' n . Bovkin. : on . . Only ene G
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: XOFTICE (ii.kIi.hi crew shooting
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1 ises and booth equipment in gener
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' ' Commissioner . . Richard :nl :J
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i Iscar Gives 'Rocky 7 loost in Min
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\ Out 1 presario , however, . . . T
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I wk Rocky' Records 425 n Cleveland
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, I "Ready Willing &Able> - To Book
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1 Sack : long WSTON [ortheasl Theat
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L < Cinema Service & Supply, Inc. 1
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In; I CALGARY—Tragedy mil II iloo
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Mill No Date Set or Boston Quad The
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ir^^m we deliverthe best bulb, warr
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1 Ailjnctions . . or j far better t
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%: Lamp§ Project \m More Light
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1 U: WE SERVE UP THE BEST PLATTER I
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L X0FT1CE :: April 18, 1977 21
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' , ow 1 very i indled. Flexibility
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. . Hanovia . . your . also, trical
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! Globe 1 ' Greer | Canrad-Hanovia,
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soxorriCE bookincuide An interpreti
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PLUS SERVICE Listed herewith, alpha
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I Health , ' :mty CENTURY EiSOc per
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TO LORD

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