APRIL 18, 1977 I MODBM | 1 THBATRBJ con t n t tV EExtensive remodeling of a former Sears, Roebuck store in Kansas City to convert it into a multi-tenant shopping center with a four-auditorium theatre as a major tenant; a quadplex in Wichita. Kas., \\ here patron comfort is considered so important that shock absorbers and spring supports are installed under air-conditioning heating and cooling units to prevent any sound leakage from seeping into the auditoriums; and a combination airer/twin hardtop slated to be constructed in Midland, Tex. These are some of the aspects of articles featured in this month's issue of The Modern Theatre, which considers Multiple-Unit Theatres and Automation. The lead story beginning on page 4 examines Seville Square on Kansas City's posh Country Club Plaza. The former Sears, Roebuck & Co. building constructed in the late '40s has been innovatively converted by Plaza developer J.C. Nichols Co. into a retail shopping complex featuring boutiques, restaurants and a four-auditorium theatre. Operated by Mid-America Cinema Corp., Seville Cinema Four offers the most up-to-date theatre equipment in plush, comfortable surroundings. Seating capacity is 750. • Then on page 6 there is an account of American Entertainment's Cinemas West in Wichita, Kas. This impressively designed, freestanding quad offers the utmost in patron comfort. Plotted in a generally triangular configuration with the auditoriums fanning out about the combination boxoffice/ concession center, the 1,300-seat Cinemas West boasts shock absorber and spring supports under air-conditioning units. In this way noise from the units. which were placed above the concessions area rather than above the auditoriums, is less likely to leak into the auditoriums and disturb the audience. Another striking feature of the design is the facade, a massive curved front of white stucco on a cinder block and structural steel frame. Across the canopy are 1,280 flashing lights spelling out a 4x48-ft. CINEMAS WEST. • An artist's rendering of the proposed Cinema Park complex in Midland. Tex., is found on page 8. The imaginative design calls for a combination twin hardtop and drive-in theatre facility on one site. Auditoriums will seat 350 each and the ozoner will accommodate 500 cars. Cinema Park is a joint venture involving Midland Theatres, Midland, Tex., and Video Independent Theatres. Oklahoma City. Seville Square in KC: Major Tenant in Department Store-Turned Retail Complex Is Mid-America Cinema Quad 4 Stylishly Designed Cinemas West a Boon To Comfort- Seeking Wichita Moviegoers 6 Walk-In or Drive-In 8 Still No Date Set for Boston Quad 9 Adjustment Procedures for Bauer U-3, U-4 Similar in Several Areas Wesley Trout 10 Team Concept in Employee Relations Vital for Sound Theatre Management Allen M. Widem 20 Alert, Adaptable Person Is Good Manager Stock 23 Eprad Seminar 24 But Were the Good 01' Days That Great? Glenn Berggren 27 NAC Brass to Meet May 22 in Chicago 33 SMPTE Confab Set for Oct. 16-21 33 DEPARTMENTS: ik Projection and Sound 10 New Equipment, Developments 30 Refreshment Service 20 About People and Product 36 ON THE COVER Seville Square, the former Sears, Roebuck & Co. building on the Country Club Plaza in Kansas City, built some 30 years ago in the architectural style of the day, has undergone a stunning interior transformation, with a couple of exterior surprises as well. Two of the most dynamic aspects of the renovation by the J. C. Nichols Co., developer of the Plaza, are the atriums, one of which is seen at the far end of the building. One of the largest tenants in the new shopping complex is Mid-America Cinema Corp., which opened a 750-seat multiple-unit theatre. GARY D. KABRICK, Managing Editor The MODERN THEATRE is a bound-in section published each month in BOXOFFICE. Editorial or general business correspondence should be addressed to Associated Publications Inc , 825 Van Brunt Blvd. Kansas City, Mo. 64124. Wesley Trout, Technical Editor;! Eastern Representative: James Young, 1270 Sixth Ave., Rockefeller Center, New York,! N Y 10020; Western Representative: Ralph Kominsky, 6425 Hollywood Blvd., Hollywood,; d Calif. 90028 I
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