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Grand Opening at Midlands 4-Plex<br />
MILWAUKEE<br />
Barbara Rush, who has been in dozens of<br />
motion pictures and video shows, was<br />
in town at the Pabst Theatre in "Same<br />
Time, Next Year," which played a week in<br />
mid-March. Once married to the late leff<br />
Hunter, film star who was from suburban<br />
Whitelish Bay, Ms. Rush while here visited<br />
with left's mother Mrs. Henry McKinnies.<br />
The only other person in the play's cast<br />
was Tom Troupe, actor who currently is<br />
seen in TV's "Mary Hartman, Mary Hartman."<br />
Mickey Rooney is coming to this city to<br />
star in "Alimony" (Three Goats and a<br />
Blanket) at the Theatre East. The play is set<br />
for a three-week engagement beginning<br />
Wednesday (13). Ticket prices for the comedy,<br />
which has done very well in Chicago<br />
and Las Vegas, range from $8.95 to $7.95<br />
for evening performances and $6.95 for<br />
three Sunday matinees.<br />
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At the invitational preview of Dubinsky's Midlands 4 theatres, Council Bluffs,<br />
Dick Rohm, upper left, manager of the quad, instructs concession workers in the<br />
art of popping com. Upper right, the Midlands 4 boothman points out the doublemirror<br />
system of projection to various premiere guests. Lower left, the VIP audience<br />
gathers around the concession stand. At lower right, Irwin Dubinsky, president<br />
of Dubinsky Bros. Theatres, left, chats with Council Bluffs Mayor Stan Louis.<br />
COUNCIL BLUFFS. IOWA—The Midlands<br />
4 theatres, located in the Midlands<br />
Mall, bowed March 23 as Irwin Dubinsky,<br />
president of Dubinsky Bros. Theatres, and<br />
his family greeted VIPs attending the invitational<br />
grand opening of the quadplex.<br />
Guests celebrated at Club 64 with cocktails<br />
and dinner before a brisk, pleasant drive to<br />
the shopping center, which is situated in<br />
downtown Council Bluffs. The motion picture<br />
offering of the evening was the Oscarwinning<br />
(Best Picture) United Artists release<br />
"Rocky," starring Sylvester Stallone.<br />
Employees of the mall were special guests<br />
at the Midlands 4 Thursday, March 24,<br />
with the official public grand opening celebrated<br />
the following day.<br />
Dick Rohm, manager of the new theatres,<br />
directed his staff's execution of duties in<br />
fine fashion. Guests wandered through the<br />
various auditoriums before the "Rocky"<br />
showing, with the projection booth a favorite<br />
spot for inspection. Boothman Don Kerlin<br />
explained the use of the double mirror<br />
projection system, elaborating at length on<br />
how it could provide a clear, concise picture.<br />
The Midlands 4 theatres are,<br />
for Council<br />
Bluffs, a return to first-run cinematic entertainment.<br />
Sarge Dubinsky, vice-president<br />
of the circuit, explained: "Downtown Omaha<br />
no longer is the main draw it once was<br />
for moviegoers. Now many of the theatres<br />
have gone west—to west Omaha. For Council<br />
Bluffs citizens, that's quite a drive. Now<br />
they have their own alternative."<br />
Premier film attractions for the public<br />
unveiling of the quad were "Rocky," "A<br />
Star Is Born." "The Shaggy D.A." and<br />
"SuperVan." Booked to open on its national<br />
release day was "Black Sunday." And it has<br />
been satisfying to note that, since the debut<br />
of the four-screen situation, patrons have<br />
supplied a vote of confidence and a hearty<br />
welcome to the Midlands 4.<br />
'Edge' Benefit Showing<br />
OMAHA—A screening of "The Edge,"<br />
a film about dangerous and spectacular<br />
sports, was held as a benefit recently at the<br />
Q Cinema 4 Theatre. Sponsored by the<br />
Millard Mrs. Jaycees, the proceeds of the<br />
showing were contributed to the Nebraska<br />
chapter of the National Foundation for<br />
Sudden Infant Death.<br />
Douglas Potash, branch manager here for<br />
United Artists, hosted a special tradeshowing<br />
of "Audrey Rose" at<br />
the Centre screening<br />
room March 23. The preview audience<br />
clearly was favorably impressed. Novelist<br />
Mary Leader of Mequon, whose tale of the<br />
supernatural, "Triad," has been a best seller<br />
(and is still waiting to be screened), declared<br />
"Audrey Rose" to be one of the best<br />
films in years. "It's a loving story with<br />
loving people," another viewer said. The<br />
PG-rated motion picture was slated to open<br />
Friday (8) at the Southtown, Esquire<br />
Northridge, Southridge, 41 Drive-In anc<br />
Starlite<br />
Drive-In.<br />
Paula Jamrock, with Jack Wodell Associ<br />
ates in Chicago, mailed invitations to filn<br />
industryites and the media to see a specia<br />
sneak preview of "The Slipper and th<br />
Rose" at the Capitol Court Theatre Thurs<br />
day, March 24 . . . Gloria Grahame, wh'<br />
starred in such motion pictures as "Th<br />
Greatest Show on Earth" and "Oklahoma!'<br />
is appearing on the stage of Theatre Ea:<br />
in "The Price." She previously had ar<br />
peared in another stage show at the sam<br />
theatre 15 years ago when it was know<br />
as the Fred Miller Playhouse. Howard Du<br />
and Don Porter, two familiar actors froi<br />
films and TV series, are cast in roles th<<br />
have never played before. Harold Gary, wl<br />
a "K><br />
guest-starred with Miss Grahame in<br />
jak" episode during March, directs as w^<br />
as acts in this production, a three-we<<br />
presentation at<br />
the Theatre East.<br />
Christopher Feighan is<br />
the new manag'<br />
of the Lake Geneva Theatre in Lake G-<br />
neva. He succeeds Marvin Otto, who i-<br />
tired this year. A photo of Chris appearl<br />
in the March 10 edition of Regional Ne\,<br />
local weekly newspaper. Born in Clevelai.<br />
Ohio, Chris prepped at school there ai<br />
then came to this city to major in commucations<br />
at Marquette University. Afr<br />
(Continued on page NC-4)<br />
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NC-2 BOXOFFICE :: April 11, \ C J
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