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I 3 State NATO Group To Meet April 20-22 (Continued from preceding page) Move up in quality, move up in profits . PIC'S . . in-car Mosquito Repellent Coils drive mosquitoes, sand flies, and gnats away _ Hours of protection . . Safe/Effective. . Don't miss out on this fantastic Bonus Offer! Pic's Fabulous Bonus Offer: You Buy 200 Packs* Retail value $70.00 *2 Large coils per pack, retail 35c You get FREE - 16 Packs . . .Retail value 5.60 Total Retail Value $75.60 Your Cost 200 Packs (21c each) .... .$42.00 Your Profit $33.60 Trial size available - Priced low enough for good will give away, ask for details Plus FREE Attractive Promotional Material Colorful Display Counter 35mm Trailer Film Promotion Banners Get all the facts... CallyourPICsupplieror PIC Corporation 201 862-1880 Pic Corporation, Linden. New Jersey 07036 and the WOMPI industry service chairperson, is the convention registration coordinator. Registration fees are $35 for NATO members, $15 for their wives and $50 for non-members. Individual tickets for the luncheon will be $15 and $25 for the dinner and dance. John Thompson of Gainesville, president of NATO of Georgia, is chairman of the convention. His co-chairmen are Harry Curl, president of NATO of Alabama, and Gene Patterson, president of NATO of Tennessee. Showcase Tie-in With FM Station Boosts 'Wizards' MILAN, ILL. — Northeast Theatre Corp.'s Carole Aaron and district manager Donn Iogha devised and put into action an effective promotion for the motion picture "Wizards" prior to its opening at Showcase cinemas here. Utilizing top FM rock station WHBF- FM, they were able to obtain a promotion worth over $600 in free time with the 14- day campaign. Since WHBF-FM is completely automated, the station generally does not participate in promotions; however, it has a "hot line," which made it feasible to help promote "Wizards" during the day. The third, fourth or fifth caller on the "hot line" at a specified time won either a "Wizards" T-shirt, poster or a pair of passes to see the motion picture at Showcase cinemas in Milan. Maximum effectiveness was obtained from this campaign by selecting five winners per day over a two-week period, engendering greater-than-usual local interest in the film's engagement. Hallberg Succeeds Smiley As President of Wolfberg DENVER—After more than 20 years as president and general manager of Wolfberg Theatres here, Tom Smiley has retired. Brought here from Cincinnati where he was with MGM, by Morris Wolfberg, Smiley handled a film sales company. Following Wolfberg's death, he became head! of the theatre circuit. Smiley also is a di-j rector of Central Bank & Trust, Denver. Herman Hallberg, formerly in charge ol Cooper-Highland's theatres with headquarters here, now takes over as president and general manager of the Wolfberg circuit which includes 18 screens in the metre politan area. PARTS for - Strong Ashcroft - Brenkert - - RCA Simplex - Motiograph - etc. ROY SMITH CO. Box 2646 Jacksonville, Fla. 32203 SE-2 BOXOFFICE :: April 11, 197
— 0PEN1NQ NATIONALLY APRIL 27TH THE m DOLLAR FILM CINDERELLA 2000 is something new and different... you have not and will not see any other movie like CINDERELLA 200Q Contact our Regional Representative ATLANTA-JACKSONVILLE Hairy Claik (904) 721-2122 (404) 237-3314 NEW ORLEANS Ron Pabst (504) 837-8788 MEMPHIS Charles Arendall (901) 274-6471 or 165 WEST 46th STREET NEW YORK. N.Y. 10036 (212) 869-9333
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Page 11 and 12: — 'Black Sunday' Bows In New York
Page 13 and 14: OPENINQ NATIONALLY APRIL 27TH THE m
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Page 21 and 22: OPENINQ NATIONALLY APRIL 27TH THE P
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Page 31: Rocky' Still in Top Form in Memphis
Page 35 and 36: u $9,520,694 BO. GROSS Don't Delay
Page 37 and 38: CENTURY - still the only one ol its
Page 41 and 42: CENTURY -still the only one of its
Page 43 and 44: — OPENINQ NATIONALLY APRIL 27TN T
Page 45 and 46: CENTURY -still the only one ot its
Page 47 and 48: OPENINQ NATIONALLY APRIL 27TN THE m
Page 49 and 50: CENTURY - still the only one of its
Page 53 and 54: CENTURY -still the only one ol its
Page 55 and 56: 1 \ ruction ' ' "rince Albert, Sask
Page 57 and 58: XOFTICE CENTURY -still the only one
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Page 61 and 62: - „B 85 ill Be t; 3 Si i 3 fefc s
Page 63 and 64: it — >. • N — i\ b =33£ s~3.
Page 65 and 66: — Opinions on Current Productions
Page 67 and 68: 1 igraxs, ^ I . etc . lobby Raleigh
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Page 71 and 72: I Goldman Unveils Changes in NATO,
Page 73 and 74: CLOSE ENCOUNTER OF THE FIRST KIND S
Page 75 and 76: OF TH€ THIRD KIND
Page 77 and 78: Columbia Sales Conclave Under Way i
Page 79 and 80: ( in I The ! be | business > Mm 1 !
Page 81 and 82: ' Prior I muled Screen Rights to 'S
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1 this ; NSC DISNEY . . .Charles .
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I (New i 480, ; BALTIMORE—The ' -
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: Mandell. ; ! president > Pioneers
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I k Airport 77' Flies High With 325
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' ' Commissioner . . Richard :nl :J
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i Iscar Gives 'Rocky 7 loost in Min
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I wk Rocky' Records 425 n Cleveland
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, I "Ready Willing &Able> - To Book
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1 Sack : long WSTON [ortheasl Theat
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L < Cinema Service & Supply, Inc. 1
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In; I CALGARY—Tragedy mil II iloo
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. | Cinemas ' The ' l covered, feat
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Mill No Date Set or Boston Quad The
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ir^^m we deliverthe best bulb, warr
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%: Lamp§ Project \m More Light
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1 U: WE SERVE UP THE BEST PLATTER I
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L X0FT1CE :: April 18, 1977 21
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' , ow 1 very i indled. Flexibility
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PLUS SERVICE Listed herewith, alpha
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