TO LORD

Animated Message Display
Available
From Carbons
A striking method to increase point-ofpurchase
sales with the impact of light,
color and motion is available with Xetrex
Message Movers from Xetron Products Division,
Carbons, Inc.
Ready to use on counter tops, in windows
or at any high-traffic area where important
announcements need to be effectively presented,
the portable Message Movers come
in two sizes— the 30-in. model 750 and
56-in. model 1500. Up to 120 characters
can be shown on the former; 230, on the
latter.
The continuously repeated messages are
shown in 1 3/8-in. letters perforated on a
vinyl-impregnated tape which moves across
the front of a fluorescent lamp. Capable of
being read as far away as 80 feet, the messages
can be shown in five different colors
simply by changing the lamp or colored
sleeve that fits over the lamp.
Both models feature a deep gray bakedenamel
finish on a metal cabinet and a 9-ft.
grounded electrical cord. They operate from
a standard 110-volt outlet and consume less
electricity than a 100-watt light bulb. Both
have been approved by the Canadian
Standards Ass'n and Underwriters' Laboratories,
according to Phil Rafnson, national
sales manager for Carbons.
Xedek Platter, Makeup
Carbons Line
Table to
With the introduction of the Xedek platter
system and makeup table, Xetron Prod
ucts Division, Carbons, Inc., has completec
its line of film handling devices, whicl
include film towers and the new Loopmatic
According to Phil Rafnson, national sale:
manager for the New Jersey-based firm
customers now are offered complete versa
tility in selecting a Xetron film handling
system to meet their individual require
ments.
Designed for use with any single 35mn
projector, the Xedek is readily and economj
pan
SOUNDFOLD
MIX & MATCH
In our continual search for fresh ideas, we at Soundfold
have uncovered a new way to
display our established
idea. The Soundfold idea of stretched fabric between
brackets at the top and bottom of any wall is well-known.
The new way takes the best features of plush and economy
fabrics and combines them into what we call Mix
and Match. Mix and Match takes plush fabrics mixed with
economy fabric to give a rich wall surface that is 30%
less than an entire theatre in plush fabric. Not only are
the fabrics mixable; so are the brackets. Using a combination
of economy and standard brackets Mix & Match
saves fabric, saves time, and best of all, saves you money.
If you want to know more about mixing our new ideas to
match your budget call us collect. 1-513-228-3773 or 1-
513-293-2671. Or drop the coupon in the mail.
Tell me more about Mix & Match.
Name
Company-
Address—
City .State. Zip.
Soundfold Inc., P.O. Box 2125, Dayton, Ohio 45429.
US Patenl No 3.185.207.
32
The MODERN THEATRE SECPN