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i - DETROIT Cleveland Woman Happily Remembers 'China Night' 105 The largest single-day gross for the Main rheatre in Royal Oak was scored during the first Saturday of the engagement of Disney Productions' "Freaky Friday." according to Bob Anthony, owner of the independent 750-seat house. Also, this theatre never before had played a picture longer than five weeks, so a second record was broken when "Freaky Friday" was held for a full seven-week engagement. Upon checking grosses of all nine area theatres exhibiting the Disney hit. Anthony found the Main rheatre was the top grosser for the sevenweek period. A special preview of "Black Sunday" was held at the Northland Theatre March 30 prior to the kickoff of the multiple run in ten suburban theatres. One of the popular columns in the News published the following question from a teenager: "1 paid $3.45 recently to see a movie. I am 15 years old. If I am considered an adult, why can't I see adult movies?" If anyone has any answers to this query, let's hear them. A local reader of the News wrote the "Personal Contact" column recently. A Mrs. F.K. of this city asked: "Why don't the movie houses downtown declare a Men's Day? It's always Ladies' Day there and women get the discount—but men must pay full fare. I'm sure that if just one theatre adopted this idea, its profits would go up. In case you are wondering, I'm. female." (Editor's note: Thanks, Mrs. F.K. We needed that!) A Free Press editor recently commented: "The Detroiters who are attempting to recycle the grand old National Theatre in the downtown area may well benefit from a new economic fact of life. Rehabilitating an . . old building often is cheaper than starting from the ground up . The owners of the Fox Theatre Building on the fringe of downtown Detroit should be interested in the story of the Chicago old Century Theatre in the New Town sector. The Fox Theatre people are emptying the beautiful old building on Woodward, with the exception of the first floor. This theatre was a showplace of its day!" The Fine Arts Theatre, a couple of blocks north of the Fox Theatre, is in complete disarray. Operating as a grind house (and various other phases of operation) during the past declining years, it has started showing the "old-time" westerns with Gene Autry. "My Pal Trigger" (with Roy Rogers), Wild Bill Hickock in "Red Ryder," etc. The management hopes to stimulate interest in the old films among members of "the new generation" and play on the nostalgia of the "ciders." lime will tell. So far. the manager has been unavailable for comment. Memory of Graf Zeppelin Awakened by 'Hindenburg' DETROIT—The "Contact 10" column of the Detroit News recently published a letter from a Roseville reader who said: "The movie 'The Hindenburg" brought back memores for me but my recollection is a bit fuzzy. I must have been about five years old when the Graf Zeppelin flew over Detroit in the early '30s. I'm sure I saw it twice either on the same day or the day after. Was I dreaming or what?" The editor of the column answered: "If you were about five, it probably was Oct. 16. 1933, a beautiful sunny day when the Graf Zeppelin came to Detroit unannounced in the course of a sightseeing trip over the Midwest. Lunchgoers downtown stopped in the streets and 'gazed steadily upward at the imminent risk of their lives in traffic' as one contemporary account said. The Graf followed Michigan Avenue in from Ypsilanti. swung southward at Dearborn, floated above Greenfield Village and the Ford plant, then headed eastward about a half-mile north of the river. "In 15 minutes the airship was circling the Penobscot Building. Crossing Woodward, the Graf went north beyond Grand Circus Park, swung west again and turned south to pass directly over the Detroit News. Then she crossed the river to Windsor and disappeared in the haze toward Lake Erie. That's probably the day you remember but she also visited the city the night of Aug. 28, 1929. "She left Chicago at 5:50 p.m. that day and attracted great attention from the ground as she passed over Three Rivers, Sturgis, Coldwater, lonesville, Moscow, Chelsea and Ann Arbor before arriving above the downtown area at 9:40 p.m. when she was illuminated by searchlights atop the old Union Trust Building. "Her appearance was such an event that the Cass Theatre interrupted its show to permit the audience, actors and chorus girls to see the 776-foot craft floating serenely above the city. It's doubtful, though, that your memory goes back that far." Incidentally, for buffs who may wonder what disaster befell the Graf Zeppelin, none did. The airship made hundreds of crossings between South America and Germany during the 1930s and finally was retired be f ore the outbreak of World War II in 1939. According to reports, the dirigible was disassembled so that aeronautical engineers could inspect its framework for stress factors and metal fatigue. (Continued from page ME-2) bushel baskets in which they had been wrapped and stored for at least 45 years. We couldn't save the yellowed paper. It just disintegrated. "I say last because all told we gathered together about eight sets (different patterns) and all were services for eight with many having extra cups and such. It all started when I was about eight years old. My mom and dad lived with her mother and father on Trowbridge Avenue within easy walking distance of the theatre. Yes, walking. Everyone did it in those days. "Anyway, going to the movies was the ladies' only recreation other than church, affairs. So when china nights started, it was an extra bonus. Since I always went along they simply paid adult fare for me and so each evening we received three pieces. And the movies themselves — 'A Star Is Born, 'Imitation of Life'—and the stars— Ginget Rogers. Ruby Keeler and a frightful image of my first glimpse of 'Frankenstein.' 1 never did get to see that movie until I grew up. "My family looked to the future whet there would be lots more of the famih coming along. It was natural to put togethe as many sets as we could. After all. dishe. are easily stored. No spoilage—a little ye! lowing, maybe, but okay for first startin out a newly married state. So I've alread used two, my sister and niece one each "Now two delightful hostesses (newl< moved to Lakewood within the last tw years) are both using the last two sets fc I company entertaining and being very hi morons and being very proud about the, origin. "I doubt that those gimmick nights ev< will return. Today there is golf, bowlin tennis and such for women to participa' in—and the old Lyceum today is strict adult 'porno.' " Problems of Exhibitors Outlined for Rotarians HOLLYWOOD — Sherrill C. Corwi' chairman of the board of Metropolitan Tb atres. provided an overall view of motii picture theatre operations as a guest speak at the Century City Rotary Club lunch*; Wednesday (6) at the Century Plaza Hot. Corwin explained the concern express! by many exhibitors over the shortage } product, especially the reduced flow of fill* from major studios, which, he pointed o'. feel the effects of inflation when budgets their new pictures. Corwin reviewed exhibitor contents that there is a need for a more continues flow of product to the theatres instead I the "feast and famine," which now occ s during peak seasons. He also discussed e film buying problems faced by exhibits and pointed out that many theatre owns believe they could not stay in business w> out the profits from their snack bars. [t*»i H ID - v rafl to 5 iron i.,ar»< rlihd kit (bo IWHIkt fol\j 110! ' f| ME-4 BOXOFTICE :: April 18. 1'
1 Sack : long WSTON [ortheasl Theatres Corpus publicity men, always promotion-conscious, have done icir usual good work with "Wizards" in ieir various theatres. In Worcester. WORC .alio r.in a "Wizards' Weekend" promo ir the Showcase Cinemas in which 25 inner s received passes to the movie and 10 "Wizards" posters. Air time was valued L $360. In Springfield, WAQY Radio ran similar promotion in which listeners were Call in with the correct number of records ayed during the previous hour or the mher of times a certain phrase was used ring the hour. Winners received a " 'Wizds' Stash." including a T-shirt, poster. lOVie pass and coupon from a food store e-in. Air time was valued at $800. Allied Artists has set May 4 as a saturaon date for its top release "Twilight's Last .learning." Sparkling dark-eyed Lynne Nel- >n, booker, has been on the phone sending lat wonderful smile over the wire as she -ks for bookings. Believe it or not. that nile and voice have resulted in an unutal number of theatres lining up for the ireater Boston showing. Trade press screenings at the Jud Parker crecning Room included "The Wonderful rook." which opened at the Exeter Street heatre, screened by Allied Artists; Paraiiount's "Islands in the Stream." and Uniersal's "Airport '77." Theatres' 25lh anniversary promoions will continue with the May introduc- •on of T-shirts imprinted with various notations from classic films. During May. n patron who can present 25 Sack Theae stubs will be entitled to a complimentary ,-shirt. Richard Myerson and Joseph Margno of te Sumner Myerson office travel to Boston verv Thursday night with representatives ram different companies to visit the city's nest restaurants. Kilmrow was pleased to hear that everniling Tommy Morton, Warner Bros. lies manager, is feeling much better after period of treatment for a serious jlness. The WB staff is eagerly awaiting is return. Lee ARTOE FU2ED" SILICON TUBES FOR MOTION PICTURE RECTIFIERS SIGNED TO BE BEST , FU/ED REPLACE INEXPENSIVE INSTEAD Of ENTIRE TUBE *"**••* 21* OitMtsr 230 Vorts 6' Length t GU ABANIf E 5-. FUSCS ft 1 9 50 l« * RT0E («. An all-out promotion is planned with Buffalo Bob Smith coming in to judge a "Solid Ciold'' talent show, staged by locals to be telecast from the theatre. Smith says he's out to make it "the biggest precm here since 'The Thomas Crown Affair.' " and it will play day and date in area and perimeter theatres. Promotional activity includes jukebox giveaways, records, tickets and a night on the town with Buffalo Bob. Seven radio and TV stations will be pounding away on a "Solid Gold" theme for the nostalgic comedy in which discs of the "Fabulous Fifties" will be played. Smith said. Promotional tools developed in Boston will be expanded to other key cities for the film including appearances of the stars. After the Boston opening, the film will be booked around the country. Justin Freed Takes Over Coolidge Corner Theatre BOSTON—The old 1,300-seat Coolidge Corner film house in Brookline. which had been running $1 admissions on subruns and reissues, is being taken over by Justin Freed, owner of the Park Square and the Kenmore, and will become a repertory film theatre. Under the Freed banner, the former B&Q house will show top oldies, cult films, best of more recent films and the double bills will change triweekly. To hypo young audiences, weekend midnight screenings will start with "Woodstock," and moppet matinees also will be held. Freed said that while the Coolidge Corner had managed to hold onto a regular audience over the years, one of the problems was the product shortage. "The patrons would go to see good films like 'The Seven-Per-Cent Solution.' for example, but they couldn't attract anyone with all the junk films around." Opening bill was "King of Hearts" and "Bananas" for the eulters and two films that were shown in the theatre's heyday. "Rebecca" and "Notorious." First Draft Finished On 'Rubyfruit' Script BOSTON—Academy Award nominee Arnie Reisman and author Rita Mae Brown have finished the first draft script for the screen version of Ms. Brown's best-selling first novel "Rubyfruit Jungle." Reisman wrote the screenplay of the documentary "Hollywood on Trial" which has been nominated for an Oscar. William Girdler will province and direct Manitou." Three Industry Bills Facing Action in RI PROVIDl N< l rhree proposals which would affeel the motion picture industry within this state are being considered by the legislature: • House Bill (.240 would prohibit members of the State Motion Picture Classification Board from being reappointed. This bill has been reterred to the judiciary committee for study. • Senate Bill 824 would prohibit an employer from requiring an employee to work more than 48 hours a week or to take punitive action against an employee who refuses to work more than 48 hours, unless otherwise specified by a bona fide union contract. • Senate Bill 417 would prohibit the showing of X and R-rated films in a building with two or more theatres without providing separate entrances and boxoffices. INCORPORATIONS — Connecticut — Aviva Films, Inc., c'o Gregory & Adams, Old Ridgefield Rd.. Wilton 06897: Stephen Chodorov. president: Reuben Aaronson. treasurer; Robert A. Gerlin, secretary. Comet Amusements, A. Ribeiro. 360 Main St.. Danbury 06810. Pyramid Productions. Jay H. Tyrell. 331 Sherwood PI., Greenwich 06830. U.S. Theatre Products Co., division. D C, P C. D. I.uongo, Whisconier Hill. Brookfield 06804. Arkos Productions, Inc.. 4 Pumpkin Hill, Westport 06880: incorporator, Fred Warshofsky. Arrowhead Films, P.O. Box 237. 136 Forest St., Stamford 06902: registering agent. Benjamin Wciner. ¥ in theatre building TWINNING TRIPLEXING FOURPLEXING uuoocboy corvtruction 555 CHESTNUT STREET • CEOARHURST • NEW YORK US16 516 J 0X0FF1CE :: April 18, 1977 NE-l L
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— 'Black Sunday' Bows In New York
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OPENINQ NATIONALLY APRIL 27TH TNE m
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Page 71 and 72: I Goldman Unveils Changes in NATO,
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Page 81 and 82: ' Prior I muled Screen Rights to 'S
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Page 87 and 88: : Mandell. ; ! president > Pioneers
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Page 93 and 94: , 2nd ' : .^.-Wizards A Audrey Rose
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Page 97 and 98: I k Airport 77' Flies High With 325
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Page 101 and 102: — lirlane - Litchfield Star David
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Page 145 and 146: %: Lamp§ Project \m More Light
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