TO LORD

!
ure
I keeping
•
must
use--, "must nol only know his vocation,
know and be able to constantly
actice first aid. He must know the prcliling
cit>. town and state fire laws and
ides He must know the laws in his state
order to handle cases thai arise in Ins
leatre or drive-in so that he will be able
i
protect his company or employer and
,>t jeopardize the insurance status ol his
Deration. He also must seek to protect his
nployees from getting into trouble In
vet reacting in situations."
Stay
Cool
To Macbeath's view, a modern-day thetre
manager must make a constant practice
his cool. A manager, by defini-
'on, is the true diplomat, greetcr, comprom-
,er (when it is found prudent and pointedly
olite to compromise) and negotiator (when
is found necessary to negotiate).
Just what is a modern-day theatre man-
He's the guy who takes the gripes,
s well as the praise—which, sorry to say,
. not given as often as it should be when
le manager achieves, attains, accomplishes
>r when the manager completes an outt.md
ng or at least out-of-the-ordinary
.tunt' tie-up, a promotion that has resulted
1 a healthy boxoffice response.
"So, in essence," Macbeath continues,
management is what we can call a coninuing
evolution each day. in which one is
n 'opener' and a 'closer' and tries not to
.>>.• himself in a welter of paper work and
dministrative
addenda."
Read Avidly
The top-paying, prestigious positions will
jo to that man or woman who makes a
iractice of reading everything applicable to
he industry. "How else is one, hundreds of
niles from an exchange center, to know
vhat's been going on without reading Box-
)ffice each week, cover to cover?", Macbeth
asks. "How else is one to start to comirehend
picture-releasing patterns, storyline
:orttent and the like without reading the
Boxoffice BookinGuide' week after week?
[
f a congressman can wade through
he speeches of his peer group in the 'Congressional
Record' regularly, a motion pic-
theatre manager can make it his business
to wade through the news, notes and
quotes of happenings many miles distant
rom his cinema. In so doing, he or she
earns what the next fellow or girl is doing
jibout pressing problems in the motion piclure
marketplace."
Participate
Actively
The Aroma ol Popcorn is
^bj.
Pleasant.
The Odor ol Cooking is Not.
li^Hf The answer is the
**J
.
if
In the Manley Vista Pop exhaust goes
directly through our electric filter.*
All oil
particles are removed, thus eliminating
cooking odors from the kettle.
The Vista Pop filter eliminates 90% of
the filtration problems inherent in older
popcorn machines. It prevents accumulation
of oil bearing steam and smoke.
This is especially important in hard to
vent low ceiling areas where concession
stands are sometimes located
Your customers smell the aroma of
freshly popped corn from the warming
pan Best of all, they watch the popcorn
popping in the Vista Pop Kettle-an
irresistible sight.
The Vista Pop's heat control eliminates
operator inefficiency-it's automatic.
There's no guesswork. The Vista
Pop even meters seasoning to the kettle.
Here in one machine — the Vista Pop —
you'll find the perfect balance of operating
efficiency, eye and taste appeal
plus profitability. Write for complete
details.
'Available in Vista Pop Model Only.
MANLEY
L VISTA POP
AtANIJ'Y. INI 1
P. 0. Box 1006 • 1920 Wyandotte Street • Kansas City. Mo. 64141 • 816-421-6155
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"If a manager is an employee of a circuit,
he or she makes it a practice, even
[if it is a day-off, to get to significant meetlings,
gatherings, both trade and public, to
[listen, to hear, to absorb. You cannot run
a motion picture theatre today in a vacuum.
;And anybody taking such a stance is soon
;to be in for a rude, awakening shock. Suddenly,
it's 1977, and a lot that's never happened
before is happening now.
"A manager pridefully discusses product
with the public, taking care not to knock
!the opposition, or, for that matter, the
product on his or her own screen. The public
Continued on page 26