Annual Report 2011 - Ford Motor Company
Annual Report 2011 - Ford Motor Company
Annual Report 2011 - Ford Motor Company
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GREAT PRODUCTS<br />
Across global markets where <strong>Ford</strong> <strong>Motor</strong> <strong>Company</strong> does<br />
FORD’S CHANGING GEOGRAPHIC<br />
MIX OF VOLUME<br />
4%<br />
72%<br />
24%<br />
2000<br />
≈32%<br />
Asia Pacifi c<br />
Africa<br />
≈43%<br />
Americas<br />
≈25%<br />
Europe<br />
15%<br />
Volumes grow in all regions, with Asia Pacific Africa<br />
expected to greatly exceed overall industry growth<br />
8 <strong>Ford</strong> <strong>Motor</strong> <strong>Company</strong> | <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong><br />
55%<br />
30%<br />
2010<br />
2020<br />
1<br />
1) A clay model helps advance the design of<br />
the all-new <strong>Ford</strong> Fusion. 2) C-MAX vehicles will<br />
be built on the company’s global C-segment<br />
platform and are two of the electrified vehicles<br />
<strong>Ford</strong> plans to launch in North America in 2012.<br />
3) Designer sketches are the inspiration for<br />
new and exciting products. 4) The all-new<br />
Escape delivers the versatility and cargo<br />
capacity SUV customers expect with a<br />
sports-inspired design they desire. 5) <strong>Ford</strong>’s<br />
new B-MAX compact multi-activity vehicle will<br />
deliver the best fuel economy in its class in<br />
both the diesel and gas categories. 6) Tourneo<br />
Custom Concept is the first in a range of new<br />
global commercial vehicle products. 7) <strong>Ford</strong><br />
will offer fuel-efficient EcoBoost engines in<br />
11 North American vehicles in 2012.<br />
2<br />
business, the product strategy remains consistent as our vehicles<br />
exhibit bold, emotive exterior designs while offering great handling<br />
and performance. Not only are our vehicles great to drive, but<br />
they are great to sit in with home-like comfort, convenience,<br />
connectivity and quietness. Fuel economy, across every vehicle in<br />
the product portfolio, is a reason to buy. Unmistakably a <strong>Ford</strong> or a<br />
Lincoln in look, sound and feel, our products deliver exceptional<br />
value to our customers.<br />
<strong>Ford</strong>’s world-class global product development team is<br />
committed to delivering a balanced global range of vehicles that<br />
reflect an industry-leading pace of fresh products, developed and<br />
brought to market with benchmark efficiency.<br />
Fiesta, Focus, the all-new Fusion, the distinctively-styled all-new<br />
Escape and the compact Transit Connect van are all global <strong>Ford</strong><br />
models, sold in multiple regions with only minor variations to best<br />
suit local market buyers. An all-new Transit full-size commercial<br />
van will be a new global offering, to be produced in Europe and<br />
North America.