Annual Report 2011 - Ford Motor Company
Annual Report 2011 - Ford Motor Company
Annual Report 2011 - Ford Motor Company
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12 <strong>Ford</strong> <strong>Motor</strong> <strong>Company</strong> | <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong><br />
1<br />
1) The 2012 <strong>Ford</strong> F-150 earned the<br />
prestigious <strong>Motor</strong> Trend Truck of the<br />
Year ® award, the fourth time F-150 has<br />
won the accolade. 2) Transit Connect<br />
carries like a truck, works like a van<br />
and drives like a car. 3) <strong>Ford</strong> F-150 SVT<br />
Raptor, raising the bar for off-road<br />
capabilities in a production truck.<br />
4) <strong>Ford</strong> F-150, the best-selling truck for<br />
35 consecutive years. 5) The all-new<br />
<strong>Ford</strong> Ranger will be manufactured on<br />
three continents and sold in 180 markets.<br />
2 3<br />
4<br />
5<br />
TRUCKS<br />
Building on our market leadership, <strong>Ford</strong> trucks are on an<br />
upswing, delivering world-class solutions that are precisely<br />
in line with customers’ needs.<br />
Helping spark F-150’s continued success is the powerful<br />
and fuel-efficient 3.5-liter EcoBoost engine, which now<br />
accounts for more than 40 percent of F-150 retail sales<br />
and exceeded 100,000 sales in less than one year on the<br />
market. <strong>Ford</strong> F-Series also extended its legacy of truck<br />
leadership in the United States as the best-selling truck<br />
for 35 consecutive years and the best-selling vehicle for<br />
30 years.<br />
The all-new global <strong>Ford</strong> Ranger has now come to market,<br />
combining the toughness and capability of a pickup with<br />
smart technology, outstanding safety, excellent fuel<br />
economy and high standards of quality and comfort.<br />
Designed and developed by a global team headquartered in<br />
Australia, the new Ranger platform takes advantage of<br />
global <strong>Ford</strong> assets. Ranger will be manufactured on three<br />
continents and sold in 180 markets, making it one of the<br />
farthest-reaching <strong>Ford</strong> products in the world.<br />
Also new in the world of trucks for <strong>Ford</strong> will be the North<br />
American Transit van, which will replace the venerable<br />
Econoline wagon and van in North America in 2013. A<br />
predecessor of Transit is currently available in Europe. The<br />
Transit will be a truly global cargo- and people-hauler with<br />
improvements in handling, fuel economy and technology.<br />
It will be available in North America with the same 3.5-liter<br />
EcoBoost engine that’s available in F-150, and will achieve<br />
at least 25 percent better fuel economy compared to similar<br />
Econoline vans.<br />
ECOBOOST-EQUIPPED<br />
F-150s ACCOUNTED<br />
FOR MORE THAN<br />
40%<br />
OF RETAIL<br />
SALES
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