Annual Report 2011 - Ford Motor Company
Annual Report 2011 - Ford Motor Company
Annual Report 2011 - Ford Motor Company
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
In <strong>2011</strong> <strong>Ford</strong> <strong>Motor</strong> <strong>Company</strong> completed its third year in a<br />
row of improved annual operating profits and announced<br />
the reinstatement of paying quarterly dividends for the first<br />
time in over five years. In 2012 we will go further to meet<br />
the needs of our customers, the challenges of our industry<br />
and the issues confronting our world.<br />
We believe the result of our efforts will be continuing<br />
profitable growth for all of our stakeholders.<br />
In the coming year we expect overall industry sales<br />
volumes to grow worldwide and we will continue to introduce great products at a rapid pace. At the same<br />
time, we will continue our efforts to improve our cost structure and strengthen our balance sheet.<br />
The automobile industry continues to face a number of challenges, including ongoing economic uncertainty,<br />
rising fuel and commodity costs, and the need to reduce CO emissions. In addition, growing worldwide sales<br />
2<br />
volumes, particularly in developing markets, are raising concerns about traffic congestion in major cities.<br />
We plan to meet these challenges head on, with best-in-class vehicles that lead in quality, fuel efficiency,<br />
safety, smart design and value. We now offer advanced fuel-saving technologies across a full line of vehicles,<br />
as well as a variety of electrified vehicles. By next year our innovative EcoBoost engine, which delivers up to<br />
20 percent better fuel economy without sacrificing performance, will be available in more than 90 percent<br />
of our North America vehicle portfolio and nearly 80 percent of our vehicles globally.<br />
We also are intensifying our efforts to develop vehicles that communicate with each other and the world<br />
around them to improve safety and reduce traffic congestion. Last year we doubled our investment in<br />
the development of wirelessly connected intelligent vehicles and we became the first automaker to build<br />
prototypes for demonstration across the U.S. As we did to address concerns about sustainability, our<br />
“Blueprint for Mobility” plan directs our future efforts and investments in this area, so that we will be<br />
the leader in wireless communication technology.<br />
I am proud of the outstanding job that has been done by our employees around the world. Working together<br />
as a global team has enabled us to reward our shareholders and other stakeholders. But the success we have<br />
achieved so far is just a starting point, not a finish line. In 2012 we will go further to build great products, a<br />
strong business and a better world.<br />
Thank you for your continued support of our efforts.<br />
William Clay <strong>Ford</strong>, Jr.<br />
Executive Chairman<br />
March 14, 2012<br />
2 <strong>Ford</strong> <strong>Motor</strong> <strong>Company</strong> | <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong><br />
A MESSAGE FROM THE<br />
EXECUTIVE CHAIRMAN<br />
“We believe the result of<br />
our efforts will be continuing<br />
profitable growth for all of<br />
our stakeholders.”