Annual Report 2011 - Ford Motor Company

Management’s Discussion and Analysis of Financial Condition and Results of Operations
The independent car safety organization Euro NCAP named the new Focus Europe's "Best in Class" small family car,
while the Focus also became the industry's first vehicle to earn four Euro NCAP Advanced Technology Awards, being
recognized for Active City Stop, Lane Keeping Aid, Driver Alert, and Forward Alert. Features such as Speed Limiter,
Torque Vectoring Control, Traffic Sign Recognition System, All-Seat Beltminder ® , and Power Child Locks also have been
introduced in Europe on the Focus, C-MAX, Grand C-MAX, Mondeo, S-MAX, and Galaxy.
Drive Smart. We recently earned our fourth consecutive invitation to participate in the International Consumer
Electronics Show ("CES"). At the 2011 show, Mr. Mulally introduced the Focus BEV and our entry into the growing smart
phone-to-vehicle connectivity movement with MyFord Mobile. MyFord Mobile provides BEV customers with
unprecedented levels of mobile access to important elements of the BEV ownership experience like charge status, range,
and route planning, and convenience features like remote locking and unlocking of doors. At the 2012 show, we
introduced the Ford EVOS Concept to North America for the first time. The EVOS Concept showcases a dramatic fourdoor,
four-seat fastback concept with state-of-the-art lithium-ion plug-in hybrid powertrain that previews our first truly
global design language and a new vision for customer-focused intuitive technologies. Driver engagement technologies
explore seamless enhancement of the driving experience and smart, electrified powertrain. Technologies use online data
to check for potential travel routes and to set the most efficient braking, steering, and suspension settings with efficient
and enjoyable powertrain settings, and to reserve a charging parking spot at the driver's destination. We built on our
momentum by showcasing as well the Fusion Energi - a new plug-in hybrid that is expected to deliver more than
100 MPGe (miles per gallon equivalent) when driving on plug-in battery power - which was named "Official Car of CES."
Building upon our demonstrated strategy to democratize globally our technology, our new Hands Free Liftgate is being
introduced on the all-new 2013 model year Escape, and will be rolled out to select vehicles over time. With the vehicle's
key fob in a purse or pocket, the Hands Free Liftgate allows the owner simply to use his/her leg to motion under the
liftgate to trigger the power liftgate to open. Parents and active people of all ages will find the feature especially useful.
Additionally, the 2013 model year MKS introduces the Lincoln Drive Control system that allows the driver to modify the onroad
"personality" of the vehicle, thereby delivering the ideal balance of smooth ride with confident handling. By moving
the gear selector from Drive to Sport, the vehicle automatically changes shift performance, ride firmness, throttle
response, shift schedule, steering response and traction control/electronic stability control parameters.
We also announced at CES our plan to create and open in the first quarter of 2012 our first dedicated research lab in
California's Silicon Valley. This new lab will help us keep pace with consumer trends and aggressively prepare for the
future by developing mobility solutions to harness the power of seamless connectivity, sensing systems, cloud computing,
and clean technology, furthering our commitment to make technology affordable for millions of consumers.
Leveraging key new technologies across the four strategy pillars in multiple regions on global programs drives
tremendous scale and efficiency savings that can be re-invested, allowing us to have the freshest showroom in the
industry. In 2011, we launched 28 new or redesigned vehicles in key markets around the world, including the redesigned
Focus globally; in North America, the 2.0-liter EcoBoost engine in the Ford Explorer and Edge, and the 3.5-liter EcoBoost
in the F-150; in Europe, the new Transit Connect BEV and global Ranger; and in Asia Pacific Africa, the new Fiesta and
global Ranger.
Our aggressive freshening cadence and relentless focus on efficiency is producing results that are greater than our
major global full-line competitors. Our global programs continue to offer bold, emotive designs, high levels of quality, fuel
economy leadership, top safety ratings, innovative technologies, and greater feature content than higher-series
competitive offerings that also will allow us to reduce brand discounts and increase revenue across our portfolio. This
overall combination of cost efficiency and revenue enhancement that is being realized from One Ford and our global
product strategy will help us continue to profitably grow and "Go Further."
Ford Motor Company | 2011 Annual Report 33