Annual Report 2011 - Ford Motor Company
Annual Report 2011 - Ford Motor Company
Annual Report 2011 - Ford Motor Company
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Environmental and social goals are key elements of our<br />
business strategy, and our business objectives are fully<br />
aligned with our efforts to help build a better world.<br />
A good example of this is our commitment to being a<br />
leader in fuel economy. In a <strong>2011</strong> survey of consumers,<br />
42 percent said fuel economy is an “extremely important”<br />
new vehicle purchase consideration, which is up over<br />
13 percent versus a decade ago. To meet this growing<br />
need, nearly one-third of <strong>Ford</strong>’s U.S. vehicle lines will<br />
feature a model with 40 mpg or more in 2012 – a claim<br />
no other full-line automaker can match.<br />
“We made substantial<br />
investments in our future<br />
in <strong>2011</strong>, but it also was<br />
a milestone year in our<br />
efforts to strengthen<br />
our balance sheet.”<br />
We also are strongly committed to growing our family of<br />
electrified vehicles. By next year, we will triple our production<br />
capacity for electrified vehicles in North America. Our<br />
approach is to offer our customers a variety of choices to<br />
meet their different needs.<br />
We now offer in the U.S. the battery-powered Focus Electric<br />
sedan and the <strong>Ford</strong> Fusion Hybrid. By the end of the year<br />
we will introduce the C-MAX Hybrid, C-MAX Energi plug-in<br />
hybrid, and Fusion Energi plug-in hybrid.<br />
We recently added our new 1.0-liter EcoBoost three-cylinder<br />
– the smallest engine <strong>Ford</strong> has ever built – and will offer in<br />
the future an all-new eight-speed automatic transmission.<br />
We are building these products in factories that are lean and<br />
clean. Between 2000 and 2010, we cut energy use at our<br />
global facilities by 40 percent, CO emissions by 49 percent<br />
2<br />
and water use by 62 percent. A number of our facilities use<br />
power from solar panels, hydro-electricity, geothermal, and<br />
wind. We are replicating many sustainable technologies first<br />
piloted at the Rouge Center.<br />
Serving our communities also is an important part of<br />
contributing to a better world. In <strong>2011</strong> <strong>Ford</strong> <strong>Motor</strong> <strong>Company</strong><br />
Fund and Community Services continued its support of<br />
non-profit organizations in three major areas: innovation and<br />
education, community development and American legacy,<br />
and auto-related safety education. <strong>Ford</strong> employees around<br />
the world also helped out in their communities through our<br />
<strong>Ford</strong> Volunteer Corps.<br />
Last year 25,000 <strong>Ford</strong> employee volunteers contributed<br />
110,000 volunteer hours working on 1,200 community<br />
projects. Those totals include our annual Global Week of<br />
Caring, which involved 12,000 <strong>Ford</strong> employee volunteers,<br />
244 projects and 55,000 volunteer hours on six continents.<br />
Looking Ahead **<br />
For 2012 we remain focused on continuing to deliver the key<br />
aspects of our One <strong>Ford</strong> plan, which are unchanged:<br />
• Aggressively restructure to operate profitably at the current<br />
demand and changing model mix.<br />
• Accelerate the development of new products that<br />
customers want and value.<br />
• Finance the plan and improve the balance sheet.<br />
• Work together effectively as one team, leveraging our<br />
global assets.<br />
We expect to continue improving our business and deliver<br />
improved Automotive pre-tax operating profits, strong<br />
operating-related cash flow, and solid <strong>Ford</strong> Credit profits.<br />
Overall, the <strong>Company</strong>’s pre-tax operating profits, excluding<br />
special items, should be about equal to <strong>2011</strong>’s strong level.<br />
We expect full year U.S. industry sales to be in the range of<br />
13.5 million to 14.5 million vehicles. Full year industry sales<br />
in Europe, in the 19 markets we track, should be at the low<br />
end of the range of 14 million to 15 million. Overall, we expect<br />
global industry sales to be about 80 million vehicles, up<br />
about 5 percent from <strong>2011</strong>. We expect our full year market<br />
share in the U.S. and Europe to be about equal to <strong>2011</strong>.<br />
The rapid pace of our new product introductions around<br />
the world will continue in 2012, as will the expansion of our<br />
production facilities in global growth markets such as China,<br />
India and Russia. We also expect to deliver year-over-year<br />
improvements in the quality of our vehicles worldwide.<br />
We recognize we have challenges ahead of us, but there<br />
are great opportunities as well. We are excited about<br />
accelerating the realization of the full potential of the<br />
global scale and operating margin benefits of our One <strong>Ford</strong><br />
plan. We also are excited about what leveraging our global<br />
assets ultimately will deliver: profitable growth for everyone<br />
associated with our business.<br />
As always, we thank you for your support of our efforts.<br />
Alan R. Mulally<br />
President and Chief Executive Officer<br />
March 14, 2012<br />
* Profi t amounts exclude Special Items, which are detailed on pages 35-36 of this report<br />
** See Risk Factors on page 71 of this report<br />
<strong>Ford</strong> <strong>Motor</strong> <strong>Company</strong> | <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> 5