How to Write a Radio Serial Drama for Social Development- PDF

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x Contents Chapter Thirteen 181 The Value of Editing Learning Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181 Exercise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181 The Need for Careful Editing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 182 Editing to Strengthen Opening Narration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 182 Editing to Heighten Scene Momentum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184 Editing to Clarify Scene Emotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 186 Editing to Show Rather than Tell the Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189 Editing Exercise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197 Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 208 Glossary 209 Index of Script Excerpts and Other Samples 215 Credits 216 Bibliography/References 217
Prologue Radio Serial Drama: The Theory Behind The Practice by John Douglas Storey Senior Researcher, Research and Evaluation Division Johns Hopkins University Center for Communication Programs All drama is a form of communication. Radio serial drama created for development purposes, because it is received entirely through the ears of listeners, is a form of oral communication. Those who design and write radio social dramas, therefore, can benefit from an understanding of the theories that clarify oral communication. More than two thousand years ago, the Greek philosopher Aristotle proposed some principles of persuasive oral communication that hold as true for today's radio scripts as they did for the orators whom Aristotle addressed. Among the principles Aristotle outlined in his book Rhetoric are that speakers should: be credible (believable), excite the emotions of the audience, and provide proof to support their arguments. Aristotle's principles were an early form of communication theory, that is, an explanation of how people use and are affected by communication. Modern communication theorists have expanded on the ideas of Aristotle and others in response to the growth of mass media over the past 100 years. Although communication theories help explain how communication leads to changes in thinking and behavior, they can never predict exactly how people will react to a message. Still, an understanding of these theories that come from extensive and systematic research conducted in virtually every part of the world can help the designers and writers of radio drama to fashion programs with the potential to bring about positive social change. The theories can provide an understanding of how people are most likely to respond to a communication such as a radio drama under given conditions. During the design process, the design team of writers, program managers, researchers, and other professionals can use theoretical explanations to guide program development (Chapter 1 discusses the role of the design team). Theory, for example, may help determine what type of communication is needed to encourage the audience to make specific behavioral changes. Theory may also suggest motivations for a character's behavior or anticipate how listeners will respond to a plot twist. In this way, scripts draw insight from tried and true explanations of communication and behavior change, while ensuring that those insights become an integral part of a compelling story. Levels of Communication Communication connects people, groups, communities, and societies. It can be seen in virtually every aspect of human society and occurs on many levels. A drama designed to promote social change generally has a better chance of success if it includes multiple levels of communication. In developing a serial's story lines, therefore, designers should include a main plot and sub-plots that allow for the natural inclusion of these four main levels of communication: xi
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148 Chapter Ten: Testing the Pilot
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Chapter Eleven Script Presentation
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Chapter Eleven: Script Presentation
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Chapter Thirteen The Value of Editi
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Chapter Thirteen: The Value of Edit
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Glossary This list defines the word
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Index of Script Excerpts and Other
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Bibliography/references 217 Bibliog
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