How to Write a Radio Serial Drama for Social Development- PDF

Chapter Two: Writing Begins: The Writer’s Brief 19
• Have a positive attitude toward family planning and want to learn more
about it, both from future episodes of the drama and from visiting their
local services providers;
• Put their new interest into practice by listening to future episodes, by
talking about the serial and about family planning with family and
friends, and by visiting a local health post for further informatio; and
• Practice and advocate family planning.
In contrast, the measurable objectives for a technical knowledge serial are
likely to be more detailed and demanding. In a distance education serial for
health care providers, for example, the measurable objectives might be:
2
Objectives of a Technical Knowledge Serial on Family Planning
By the end of this serial, health care providers will:
• Know and be able to share with clients details of how six temporary and
permanent contraceptive methods prevent pregnancy;
• Know and be able to inform clients accurately about the advantages and
disadvantages of each method;
• Know how to and be able to counsel and screen clients who seek help in
choosing a contraceptive;
• Have an attitude of confidence in their ability to counsel clients
appropriately and to communicate accurate information;
• Develop an attitude of self-worth and self-respect because of increased
confidence in their abilities;
• Practice effective counseling techniques to help clients choose and use
family planning methods;
• Practice other effective communication skills with their clients;
• Practice encouraging regular and follow-up visits from their clients; and
• Practice politeness, respect, encouragement, and support while working
with their clients.
These examples show why the writer needs to know exactly what
changes the project hopes to encourage in the audience. The complexity
and rigorousness of the objectives have a marked effect on the type of
story the writer will create, the amount of factual information that will
be included in each program, the rate at which educational information
will be delivered, and the way in which characters in the story will depict
the desired skills and behaviors.
5. Project purpose. While the measurable objectives detail a project's goals,
the project purpose statement explains what approaches should be used
to encourage the audience to achieve those objectives. It helps the writer
understand how the serial must be constructed to enable the listeners to
meet the project objectives.
For example: A group of parents want to teach their children to cross