How to Write a Radio Serial Drama for Social Development- PDF

Chapter One
Introduction to the Use of Radio
Drama for Social Development
Radio can bring entertainment and information to people in remote rural areas.
Learning Objectives
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To understand the value of radio serial drama as a means of
disseminating social development messages.
To understand the importance of the Seven Cs of Communication as
they relate to social development drama.
To understand the fundamentals of learning as related to behavior
change.
To appreciate the strengths and limitations of radio as a
communication medium.
Exercise
After studying this chapter, read the episode of Life in Hopeful Village in
Chapter 12 and evaluate:
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How well it adheres to the Seven Cs of Communication, and
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How well it takes advantage of the strengths of radio.
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