How to Write a Radio Serial Drama for Social Development- PDF

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2 Chapter One: Introduction to the Use of Radio Drama for Social Development Topics in This Chapter ❖ ❖ ❖ ❖ ❖ ❖ Radio for social development Enter-educate serial drama The writers of enter-educate drama When does the writer become involved in the project What the enter-educate writer needs to know: The Seven Cs of Communication Blending entertainment with education Strengths and limitations of radio Fundamentals of learning Characteristics of learning through radio Encouraging listening literacy Radio for Social Development Radio is a universal and versatile medium of communication that can be used for the benefit of society. Throughout the world, radio has been used to encourage positive individual behavior change and constructive social change through formal lessons or didactic lectures delivered by renowned scholars and authorities. More effectively, however, radio can bring exciting, entertaining dramas into the homes and lives of millions of listeners, dramas that engage listeners’ emotions while informing them of new ideas and behaviors that can improve their lives and their communities. Enter-Educate Serial Drama One of the most effective uses of radio for social change is “Enter-Educate” serial drama. The term “Enter-Educate” a contraction of the words “entertainment” and “education” was coined by the Johns Hopkins University Center for Communication Programs. It describes any communication presentation that delivers a pro-social educational message in an entertainment format (Coleman, 1988). It is sometimes used in the full form “entertainment-education” and is similar in meaning to the term “infotainment” common in some countries. The idea of combining education and entertainment is not new; examples can be found throughout history. Myths have served important functions in societies around the world (Campbell, 1973). Parables have been used by prophets and preachers to illustrate religious tenets. Fables often with animals as the central characters have been used to demonstrate the validity of moral teachings. The rhythms of poetry and song are constantly employed to help people remember information, for example, alphabet songs for small children and musical jingles in commercial advertising.
Chapter One: Introduction to the Use of Radio Drama for Social Development 3 The use of radio drama for pro-social purposes is undergoing a resurgence. In the early days of radio, it was not uncommon, especially in young countries such as Australia, Canada, and South Africa, for helpful messages on such topics as agriculture and wild fire control to be incorporated into serial dramas. In Britain, The Archers, a serial about a farm family, played a similar role and held national attention for decades. With the advent of television, however, attention shifted to soap operas, featuring highly exaggerated characters and emotions, and radio drama went into decline. Soap operas ruled the air waves until the mid-1970s when Miguel Sabido, in Mexico, expressed his belief that television serials could “do more than reinforce attitudes toward specific events and characters; they could also stimulate behavior” (Nariman, 1993). Sabido recognized that, while conventional soap operas presented values unconsciously and, therefore, sometimes incoherently, it would be possible to create value-coherent serials that encouraged pro-social behavior such as adult literacy or family planning without being boring, pedantic, or moralistic. What Sabido demonstrated on Latin American television with “telenovelas” for social change has proved just as effective in radio serial drama. Radio serial writers can create dramas that have a positive effect on individual behavior and on social norms (Nariman, 1993). 1 The Writers of Enter-Educate Drama Who should write Enter-Educate drama There is no single answer to this frequently asked question. Given a choice between an expert in the subject matter of the message who lacks writing experience and an experienced writer with little technical knowledge, the experienced writer is the better choice. With an adequate Writer’s Brief (see Chapter 2) to provide the necessary technical information to be contained in the scripts, experienced writers usually can create an appealing story, even on an unfamiliar subject. Most writers have more experience with pure entertainment pieces than with Enter- Educate material. Even the most experienced entertainment writers, therefore, usually need some guidance and instruction before writing an Enter-Educate script. Writers without experience in writing radio drama should not be deterred necessarily from attempting the task, provided they can obtain adequate training. When Does the Writer Become Involved in the Project In the P Process, which illustrates the steps in the development of a communication project, Source: JHU/PCS, 1984
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Chapter Six Developing the Setting
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148 Chapter Ten: Testing the Pilot
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Chapter Eleven Script Presentation
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Chapter Eleven: Script Presentation
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Chapter Thirteen: The Value of Edit
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Glossary This list defines the word
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Glossary 211 Four Ts of Teaching FX
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Index of Script Excerpts and Other
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Bibliography/references 217 Bibliog
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