How to Write a Radio Serial Drama for Social Development- PDF

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152 Chapter Ten: Testing the Pilot Programs The Nine P’s of Effective Enter- Educate Programs 1. Pervasive 2. Popular 3. Personal 4. Participatory 5. Passionate 6. Persuasive 7. Practical 8. Profitable 9. Proven effective The Nine Ps of Effective Enter-Educate Programs As a final test of the potential success of a serial, the writer may want to check each script against the Nine Ps of Effective Enter- Educate Programs. These recommend that, to be effective, a drama should be: 1. Pervasive—appealing to and influencing a wide spectrum of the community. 2. Popular—attracting and holding listeners’ attention so that they not only enjoy listening and want to tune in regularly themselves, but also encourage others to listen and to consider adopting the new behaviors. 3. Personal—appealing to individual listeners who can identify with one of the varied characters who represent many different aspects of the listening audience. 4. Participatory—showing the audience members how they can get involved personally in advocating and bringing about a positive social change. 5. Passionate—displaying a wide range of human emotions or passions that attract and involve the listening audience through the various plots and characters. 6. Persuasive—presenting believable role-model characters who can demonstrate how listeners can move towards the new behavior comfortably, naturally, and gradually. 7. Practical—Entertainment infrastructures and performers already exist. They always need new themes to keep audiences interested, and the themes of health, sickness, love, sex, and reproduction are compelling and dramatic. Effective Enter-Educate approaches are using believable characters to present actions that audience members can understand and adopt comfortably themselves. 8. Profitable—Entertainment, unlike much health education, can pay its own way. It can generate sponsorship, attract support for collateral materials, and bring financial returns to producers and performers. 9. Proven effective—People respond to entertainment. They acquire new knowledge, change their attitudes, and act differently as a result of messages conveyed in entertainment, as Johns Hopkins has documented in more than a dozen Enter-Educate projects.
Chapter Ten: Testing the Pilot Programs 153 Chapter Summary ■ ■ ■ ■ A pilot program guides and directs the construction of other programs. Pilot programs are written and tested before full-scale script writing begins. Even though trained researchers conduct the pilot program tests, writers should be involved in them so that they can see firsthand the strengths and weaknesses of the programs they are creating. Pilot scripts introduce main characters, include part of the message, and demonstrate the type of emotional involvement the drama will offer the audience. The writer needs to know whether the audience accepts, understands, trusts, is attracted to, and appreciates the programs. 10
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How To Write a Radio Serial Drama f
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Using This Book This book is a prac
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vi Contents Chapter Two 13 Writing
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viii Contents Chapter Seven 99 Writ
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x Contents Chapter Thirteen 181 The
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xii Prologue 1. Individual-level co
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Chapter One Introduction to the Use
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Chapter Two Writing Begins: The Wri
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48 Chapter Four: Blending Story and
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Chapter Six Developing the Setting
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Chapter Six: Developing the Setting
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Glossary This list defines the word
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Glossary 211 Four Ts of Teaching FX
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Glossary 213 scene script script he
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Index of Script Excerpts and Other
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Bibliography/references 217 Bibliog
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