Policy Circulars 2004 - yashada

Subject:
Circulated for Information to:
Circulated for necessary
compliance to:
Establishment of the 'YASHADA Media and
Resource Centre/
Members, YASHADA Board of Governors
Members, YASHADA Executive Committee
Members, YASHADA Recruitment Committee
YASHADA Desk, GAD, Govt. Of Maharashtra
All YASHADA Faculty and Staff
YASHADA CAVP and Publications Cell
Background:
With YASHADA poised to increase its training and research output six fold over the
coming years, it is felt that the current support structures (viz. the Centre for Audio-
Visual Production (CAVP) and the Publications Cell) need to be revamped and
strengthened, so that they can contribute fully to these training and research processes.
They should, ideally, be the creators and initiators of new knowledge resources, and not
just the disseminators of an end product, conceived and designed by others.
In addition, there is a need to heighten the YASHADA profile in the mass media, so that
larger issues of governance can be brought into the domain of public awareness.
YASHADA, as the most credible advocate of the initiatives within State Government,
needs to engage in a continuing dialogue with civil society, to make , good governance a
reality in Maharshtra.
Finally, with the exponential growth in information and the new technologies at its
disposal, YASHADA is uniquely placed to develop and disseminate knowledge resources
necessary for development and public administration through training and publication.
In the .light of the above, it is therefore resolved to establish a 'YASHADA Media and
Resource Centre' (YMRC) by merging the existing Centre for Audio-Visual Production
(CAVP), and the Publications Cell, and suitably strengthening them as outlined below.
Objectives:
The objectives of the YMRC will be as follows:
1. To develop and disseminate knowledge sources of direct use in development and
public administration;
2. To provide the State Government interface with mass media and in engaging civil
society.
3. To provide and maintain state-of-the art audio-visual facilities for training and
research
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