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Life – a user's manual Part II - Boksidan

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Many ads, in particular those about health products<br />

had a teaching manner.<br />

Note how the advertisers refers to authorities.<br />

Even those who sold rat pesticides<br />

referred to authorities (in this case the<br />

authority was the town doctor in<br />

Gothenburg).<br />

The rare ads from the food & beverage<br />

sector were mostly about beer.<br />

We drank more beer at the<br />

time<br />

In 1891 we drank 28 liters<br />

beer per person and year<br />

(SCB, 1901), compared to 19<br />

liters 100 years later (SCB,<br />

2005).<br />

113

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