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Life – a user's manual Part II - Boksidan

Life – a user's manual Part II - Boksidan

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The purpose of sports consumption<br />

Why does some of us waste time and sometimes even money with viewing when other exercise<br />

To get an answer to the question, I asked nine persons 1 about what they believe is the purpose of looking at<br />

sports.<br />

The only one of those who do not watch sports, replied that he for his part did not see any point in it. While<br />

the other expressed a positive opinion about the activity. Five of the respondents used the word "exciting" in<br />

combination with words such as: relaxing, inspiring, adrenaline rush. Two of the others (who are both avid<br />

sports consumers) replied that it gives entertainment for the moment. The last of the interviewees said that it<br />

is more meaningful than any other TV entertainment, because the events are not rigged.<br />

The results thus indicate that a common reason to watch sports is because it's exciting.<br />

Is it okay with any sport According to the participants in this study, it is not so, on the contrary just a few of<br />

the 33 listed sports will do (table 1).<br />

In addition, they had to explain why those sports are worth looking at, while others are not. The responses<br />

can be divided into three main groups:<br />

1. 80 of a total of 297 responses (33 x 9 = 297), was about that the participants likes to consum sports in<br />

which Sweden participates, and to a question about why most responded something like: it's fun when<br />

Sweden do well, and it is exciting when Sweden is participating.<br />

2. 81 responses meant that they like to see the sport even though Sweden is not participating. The reason<br />

was in 13 cases that they have a personal interest in the sport because they exercised/exercise it, or<br />

otherwise has participated in the exercise (such as a parent of a child who is a practitioner). Others look at<br />

the sport because they for some reason like to consume it.<br />

3. 136 responses was that they do not watch the sport. The most common reason given was that they are not<br />

interested in it (85 replies) or that the sport is boring/dull/tough to watch (35 responses).<br />

1.<br />

Seven men and two women, on average, they were 48 years old (median: 46 years, min - max: 38-75<br />

years). They consume sports in varying degrees, from a person who barely looks at all to a couple of<br />

persons that look almost every day on any/some of a variety of sports.<br />

385

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