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Life – a user's manual Part II - Boksidan

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The total country side press 4 , 1990<br />

Building<br />

Agriculture,<br />

forestry<br />

Petroleum<br />

products<br />

Food, beverages,<br />

tobacco<br />

Clothing, textiles<br />

Footwear, leather<br />

goods<br />

Furniture, home,<br />

household<br />

Laundry, dishes,<br />

cleaning<br />

Hygiene,<br />

cosmetics<br />

Office, computer,<br />

communication<br />

Cars, car<br />

accessories<br />

financial<br />

advertising<br />

Books, media,<br />

teaching<br />

Medical, health<br />

Radio, television,<br />

audio, video,<br />

music<br />

Sports, leisure,<br />

photography,<br />

garden<br />

Travel and<br />

transport<br />

In the early 1990's (Gröndal T, 1991) all the categories that previously dominated the ads had lost<br />

in favor of: cars, followed by finance and travel/transportation, and office/data.<br />

The number of companies listed on the Stockholm Stock Exchange has increased fivefold between 1951* and<br />

2000<br />

Of the sixty companies that were on the Stockholm Stock Exchange in June 1951, there are over a quarter left on the<br />

stock market today. Most of the others (more than 20) are now included in other Swedish companies and at least ten<br />

of them have been bought by foreign companies. The rest have met a for me unknown destiny. The chart below<br />

shows the price trend for the majority of the companies thathas been on the stock exchange since 1951. As seen in<br />

the chart it happened a lot with the stock prices in the 90's, between 1991 and 1999 the General Index rose almost<br />

500% (SCB, 2005). During approximately the same period, the firms' total taxable gains increased from 77 billion to<br />

160 billion.<br />

Relative price development on the stocks of companies ABB that has been on the stock Atlas Copco B<br />

market since 1951<br />

35000%<br />

30000%<br />

25000%<br />

Electrolux B<br />

Industrivärlden A<br />

Holmen B<br />

Investor B<br />

20000%<br />

15000%<br />

10000%<br />

Sandvik<br />

SEB A<br />

SCA B<br />

SHB B<br />

5000%<br />

Skanska B<br />

SKF B<br />

0%<br />

1951 1961 1971 1981 1991 2001<br />

Stora Enso A<br />

Volvo B<br />

The price trend in the graph is adjusted for share issues. Some companies, however, provides no data emissions back to 1951.<br />

They are then included from the time when emissions data is available. The companies that are missing from the chart is<br />

Ericsson (has risen so much that it would appear like no other company have raised at all), Borås wäfveri,<br />

Höganäs and Huvudstaden.<br />

* The fifteen preceding years it did not happen so much with stock prices. From year 1936 to 1950 the Stock Exchange total<br />

index rose from 98.3 to 145.4 (SCB 1960), adjusted for dividends and share issues.<br />

127

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