Life – a user's manual Part II - Boksidan

Probably there has been audience to the sport as long as they have existed.
But with the advent of mass media in the form of newspapers (figure 2 and 4), then the radio and later
television, a new kind of sports consumption has emerged. With consumers who neither exerts the consumed
the sports themselves, or see them live.
Number
of
pages .
Year
Chart 2.
4,5
4
3,5
3
2,5
2
1,5
1
0,5
0
Sport pages in Dagens Nyheter the first Sunday in May
1910 1920 1930 1940 1950 1960 1970 1980 1990 2000
The number of pages (broad sheet) with sports news of the first Sunday in May issue of Dagens
Nyheter every 10 years from 1910 to 2000. 1910 the Swedish sports journalism seems to have
been almost entirely focused on giving prospective competitors and ditto public information
about when and where the events took place. Ten years later mostly they referenced results
from different competitions in a manner very similar to that which can be seen mainly in
provincial press today. Another ten years later there were already some "modern" sports
journalism in the form of interviews, analysis, and speculation about the sports and their
players.
Today (2009), more than one in ten people (14%) in Sweden in go to a soccer/hockey game at least once a
month and every third has gone at least once during the last twelve months (Kulturvanor I Sverige från 1987
till 2009, Statens Konstråd, Stockholm, Sweden). And according to Statistics (Statistical Yearbook of
Sweden 2002, Statistics Sweden, Örebro, Table 615), the majority of men and many women (men 58%,
women 39.2%) at some time during the past 12 months has visited a sporting event. Furthermore, there are
even several Swedish-language TV channels that only broadcast sports, in addition, it is possible via satellite
dish to bring in foreign sports channels, and there is also an ample opportunity to follow different sports over
the Internet.
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