Life – a user's manual Part II - Boksidan

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Corporate advertising expenditure and consumption quadrupled between 1935 and 1975 (Jonsson S, 1982) It can be concluded that advertising expenditure and consumption has risen like hand in hand and they have followed our production growth (GDP). Which among other things can be seen in that the ads have become better, or what do you think The chart below also shows that the provincial press has lost some of the advertising to other media. The data Jonsson presents extends no further than the mid 70's, but it is reasonable to believe that advertising expenditure and private consumption continued to follow GDP. If so, the curves pointed sharply upward just as in the 50's and 60's. Total expenses for advertizing, GDP and private consumption Index (index 1935=100) . 500 450 400 350 300 250 200 150 100 50 0 1935 1940 1945 1950 1955 1960 1965 1970 1975 Year Cost of advertizing GDP Privare consumption Average amount of ads in country press Isn’t it then strange Very many dimensions of our material standard of living and the Swedish economy has improved enormously throughout the 1900s. But the why haven’t we, since 1978 when we introduced the fifth holiday week, taken out some of the growth in more leisure time It is reasonable to believe that it is because we have chosen to always use the excess to increase our consumption, even though we already have everything we have ever dreamed of and much more. It is also reasonable to believe that it largely depends on advertising, because it is constantly telling us that we should not be happy as it is, but instead consume more. Probably it would be devastating to the world economy if we one day would be satisfied with our old TVs and more. Though for a single person, it would probably make major improvement in the quality of life, if he/she used a portion of the increased prosperity in the form of shorter working hours, rather than in the form of new gadgets. Furthermore, perhaps the reasoning about being usefull is no longer valid, since most of the basic work (which most people used to spend all their life doing) now almost entirely is done by machines. Nor is it reasonable to believe that we would be losing competitiveness if all cof us did not ontribute, as most are busy with doing things that do not contribute significantly to competitiveness. Finally, it feels antiquated to say that those who do not contribute are living on the other, because most people who thinks they are contributing, yet lives on the labor and capital formerly plowed into our nation. 128
References Gröndal T (1991) Reklammarknaden 1975-1990, Göteborgs Universitet, Göteborg. Jonsson S (1982) Pressen, reklamen och konkurrensen 1935-1978, Göteborgs Universitet, Göteborg. Kommerskollegii (1903) Arbetsstatistik, P A Nordstedt & Söner, Stockholm. Kypengren, Sven (1976) Samhället som det blev, HSB:s Riksförbund, Stockholm. Lagerqvist L O & Nathorst-Böös E (1984) Vad kostar det, LT Förlag, Stockholm. Nordiska Museet (1928). Nordiska Museet gjorde år 1928 en undersökning i vilken människor fick redogöra för sina måltidsvanor. I en slumpvis vald redogörelse beskriver en man i Västmanland arbetsdagen och matordningen på landet i slutet av 1800-talet eller början av 1900-talet. Nordiska Museet (1941). Nordiska Museet gjorde år 1941 en undersökning i vilken människor fick redogöra för hur industriprodukter började komma ut i bygderna. I en slumpvis vald redogörelse beskriver en man i Uppland sina minnen. SCB (1901) Statistisk tidskrift 1900, Kungliga Statistiska Centralbyrån, Stockholm. SCB (1992) Tidsanvändningsundersökningen 1990/91. En studie med besöksintervjuer och dagbokföring bland 3.636 personer i åldrarna 20-64 år, SCB, Örebro. SCB (1960) Historisk statistik för Sverige, SCB, Stockholm. SCB (1962) Statistisk årsbok för Sverige 1960, SCB, Stockholm. SCB (1973) Statistisk årsbok för Sverige 1973, SCB, Stockholm. SCB (1992) Statistisk årsbok för Sverige 1993, SCB, Örebro. SCB (1998: Levnadsförhållanden rapport 79) I tid och otid, SCB, Örebro. SCB (1999) Export/importåret 1997-1998, SCB, Örebro. SCB (2000) När mat kommer på tal - Tabeller om livsmedel 2000, SCB, Örebro. SCB (2002) Statistisk årsbok för Sverige 2002, SCB, Örebro. SCB (2004) Statistisk årsbok för Sverige 2005, SCB, Örebro. SCB (2005) Statistisk årsbok för Sverige 2006, SCB, Örebro. Sifo (2000: projekt 6305090) En undersökning om sömn. Telefonintervjuer 6 - 10 mars 2000 med 1.000 personer som var 15 år eller äldre, Sifo Research & Consulting AB, Stockholm. Socialstyrelsen (1998) Hälso- och sjukvårdsstatistisk årsbok 1998, Socialstyrelsen, Stockholm. Svenskt Näringsliv (2006) Fakta om löner och arbetstider, Svenskt Näringsliv, Stockholm. Tamm-Hallström K (1993) Företagande och tekniskt systemskifte <strong>–</strong> elektrifieringen och introduktionen av elspisen, tidskriften Polhem 1993 (volym 1), Göteborg. Tidens Förlag (1951) Tidens kalender 1952, Tidens Förlag, Stockholm. 129
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Life - a user’s manual Part II Gu
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Index Part II Society..............
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”Damage” on legal art Pustgrän
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Ekelund bridge Central bridge 7
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Knitted ”damage” At slussen Hor
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Legal och illegal Three dimensional
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Torsgatan Tegnérgatan 13
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Fatbursparken Hornsgatan Dalagatan
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It may seem as if the children in t
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In the spring, it was common for bo
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At the time of potato harvesting we
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When we became so grown up that we
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Another game called "Draga klönhan
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Sometimes we competed in agility to
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If we happened to have a ladder we
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Pawn games, as "Mary's purse" were
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Suspended sentence Courts may choos
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The economy of crime Shoplifting an
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Burglary in boats Coming to boats t
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Alcohol and drug related crimes Alc
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Traffic offenses As seen in table 7
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Get accomodation in Stockholm The p
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Building a house It may be cheaper
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Rent an office I have, a few times,
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Renting part of a dwelling "inheren
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Contact property owner Several peop
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Buying condominium The buyer of a c
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Buying a caravan To live in a carav
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Table 19 b Example of villas in the
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Although the concept possibly is un
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A potential benefit of having somet
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Another example that suggests this
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Twenty years later, most had centra
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But when a number of occupations we
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Political ideologies Political ideo
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Household economy = If all children
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500 years later, the Roman Empire f
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English, French and Dutch conqueror
Page 77 and 78: Table 1. When the countries that ex
Page 79 and 80: Malawi 1964 British colony / protec
Page 81 and 82: Demographic trends The year 0, ther
Page 83 and 84: Hungary 92 900 8,4 90,42 9,34 10,21
Page 85 and 86: Malaysia 6.11 23.27 5 8 573 120 2.1
Page 87 and 88: The long route to today's political
Page 89 and 90: - For economic stability and aid th
Page 91 and 92: State revenues In the Middle Ages,
Page 93 and 94: Over time, increased government tax
Page 95 and 96: 40,0 Governement taxes and social f
Page 97 and 98: The most important import goods to
Page 99 and 100: Although tariffs and other trade ba
Page 101 and 102: In addition to these currencies we
Page 103 and 104: Government expenditure State affair
Page 105 and 106: Defence Owning weapons and to be fa
Page 107 and 108: With the population growth in the l
Page 109 and 110: The Swedish judicial system has rou
Page 111 and 112: The end of the 1800s At the end of
Page 113 and 114: Many ads, in particular those about
Page 115 and 116: Mora daily 1915 Bank & finance Cand
Page 117 and 118: Borås tidning, 1930 Movies Health
Page 119 and 120: Barometern, 1935 Beverages Health p
Page 121 and 122: Hudiksvallsposten, 1940 Building ma
Page 123 and 124: Jämtlandstidningen, 1945 Jämtland
Page 125 and 126: Örebrokuriren, 1950 Building mater
Page 127: The total country side press 4 , 19
Page 131 and 132: Geography Differences between count
Page 133 and 134: Regarding other factors, like how l
Page 135 and 136: Estonia 99 95 5 6 123 4,1 9 392 Eth
Page 137 and 138: Sierra Leone 86 13 35 3 34 1,4 463
Page 139 and 140: Estonia 85 444 15,6 1 Estonian Kroo
Page 141 and 142: Sierra Leone 18 5 9,7 4 English Leo
Page 143 and 144: Tabell 5a. Natural Resources in rel
Page 145 and 146: Gabon Gambia Georgia Ghana Greece B
Page 147 and 148: Mali Malta Morocco Mauritania Mauri
Page 149 and 150: Somalia Spain Sri Lanka UK Sudan Su
Page 151 and 152: Bahamas 1 51 6 126 27 98 3,7 82 17
Page 153 and 154: Lichtenstein 19 44 0 Lithuania 33 3
Page 155 and 156: Uruguay 11 10 5 104 26 100 5,9 8 87
Page 157 and 158: Equatorial Flat with coast. 25 54 G
Page 159 and 160: St. Kitts and Nevis St Lucia St. Vi
Page 161 and 162: Dem Rep of 80 23 2 17 - 5 4 5 20 60
Page 163 and 164: Russia 98 87 5 2 166 4 245 16 121 2
Page 165 and 166: Type one hundred years after Buddha
Page 167 and 168: In 1154 Burma's pride, the then Hin
Page 169 and 170: Religions create some obvious diffe
Page 171 and 172: Ghana 13 5 4 4 71 33 3 19 23 1 920
Page 173 and 174: Vanuatu 52 5 4 3 119 1 38 27 3 127
Page 175 and 176: Estonia 99 95 5 6 123 4 444 16 167
Page 177 and 178: Sri Lanka 95 98 91 20 3 83 2 58 1 8
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An important question to ask yourse
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As a, personal assistant to a handi
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9 8 7 6 5 4 3 2 Control over the wo
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Table 1. Grading of a number of wor
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Organized meetings Another phenomen
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Challenges When I’we been newly e
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Personal development Personal devel
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A very important part of the activi
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The latter since the difference bet
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Generally I find that the less phys
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It is quite common that the employe
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Tabell 5. What skills as a mechanic
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Stress Stress is a physical reactio
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About getting rich What’s wealth
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Income and expenditure Someone who
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Investments in securities As far as
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For those who avoid crisis companie
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Summary of the interest on mortgage
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Before the IT crash in 2001 everyth
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As hopefully seen in the earlier re
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It does need not be difficult to, a
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On the other hand, the average temp
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A variant to trading stocks is to t
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Currency trading I have no experien
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Retirement savings Those who discus
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But this model is only partially tr
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The state think that the forest is
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0,60 Average price each year SEK /k
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Apartment blocks You can either buy
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Individual homes An alternative to
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Regulatory requirements Just as in
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Deicing and snow on stairs, etc. If
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Water traps and floor drains in hom
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Table 1a. Proposed checkpoints for
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Table 1c. Proposed checkpoints for
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Bath, toilet and kitchen Unsecure e
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Table 1f. Proposed checkpoints for
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Bad water pipes It is common in old
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Facade damage, brick facades Brick
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Burglary and vandalism Researchers
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Contractors When an action is decid
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In most cases, the income is fairly
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Social management My experience is
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Increase the area that generate rev
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References Arbetsmiljöverket (2005
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Here are some suggestions: Ergonomi
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Although physical deficiencies in t
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Service production has in some case
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In general, work environment polici
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Languages A quick lesson in languag
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Nouns continued English Swedish Fre
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Weekdays and months English Swedish
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Figures English Swedish French 2 Sp
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Miscellaneous continued. English Sw
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Capital letters and paragraphs Sent
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How nouns are All words that descri
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Short vowels are not always followe
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Sometimes it is not en but ett Abou
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Var means the same as är but in th
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Then for some reason you use mer (m
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Twenty should be called tvåtio Num
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A quick lesson in writing Probably
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Damn, I have to hide myself, it's t
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- I will probably go home now, I mu
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Anyone who has ambition to make a g
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It may be easier to find something
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However, it is not necessarily to a
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2. In the eye’s of the described
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It is obviously important that peop
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The events should, as well as the t
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From the outside Objectively Anyone
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It could certainly be done in a muc
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The confusion regarding who says wh
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Introductions Some think that the f
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Checklist - Do not poke and modify
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About proverbs Proverbs are complet
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Quite a number of proverbs in the A
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There are many more proverbs in the
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Many children books and comics are
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Animals maybe not knew how to use a
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How can a dog talk to a bird But if
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Have you read any fairtails There c
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The history of amusements 343
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Visual arts Paintings After visitin
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Abstract It is difficult to see tha
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Photo art Most cases in which someo
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In addition, musicians was given a
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In the 1960s, however, created the
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Radio and moving pictures Radio 192
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TV 1920-50's television technology
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Performing arts Circus Circus is cr
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Musical The musical is said to be d
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La donna del lago 1819 10 Gioachino
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Theater Probably the church dominat
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Sports People probably has competed
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Football. They have found evidence
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Games Playing cards may have been u
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Journals The world's first daily ne
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Probably everyone appreciates a rep
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One reason could be that the art ph
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73% of the photographic works at th
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Jus as regarding photography, every
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One explanation for the differences
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The purpose of sports consumption W
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Table 2. Selection of Sweden/Swedes
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Table 3. Roughly the number of page
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The purpose of pets From a human pe
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Table 3. The participants' percepti
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