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Life – a user's manual Part II - Boksidan

Life – a user's manual Part II - Boksidan

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Table 3. Roughly the number of pages in Aftonbladet sports (a random day, fairly evenly spread across the year).<br />

Green = most text on the day, yellow = second most. The 11/9 was 13 of the 16 pages of hockey about the<br />

burial of national team goalkeeper Håkan Liv (Who had recently died in a plane crash in Russia). If the<br />

pages are excluded football dominate even in that number.<br />

Sport 110729 110911 120124 120316<br />

Badminton 0 0 0 0<br />

Bandy 0 0 0 0<br />

Basketball 0 0 0 0<br />

Billiards 0 0 0 0<br />

Table tennis 0 0 0 0<br />

Boxing 0 0 0 0<br />

Wrestling 0 0 0 0<br />

Curling 0 0 0 0<br />

Cycling 0 0 0 0<br />

Darts 0 0 0 0<br />

Fencing 0 0 0 0<br />

Athletics 4 0 0 0<br />

Football 4 4 9.8 3<br />

Golf 0.7 0 0 0<br />

Gymnastics 0 0 0 0<br />

Handball 2 0 2 0.7<br />

Floorball 0 0 0 0<br />

Hockey 3 16 2 10<br />

Canoe 0 0 0 0<br />

Skating 0 0 0 0<br />

Cross country skiing 0 0 0 0<br />

Motorsport 1 1 0.2 2<br />

Orientation 0 0 0 0<br />

Rowing 0 0 0 0<br />

Rugby 0 0 0 0<br />

Sailing 0 0 0 0<br />

Swimming 1.3 0 0 0<br />

Biathlon 0 0 0 0<br />

Skating 0 0 0 0<br />

shooting 0 0 0 0<br />

Downhill skiing 0 0 0 0.3<br />

Tennis 0 2 1 0<br />

Volleyball 0 0 0 0<br />

But not even the most diehard football consumers I know, sees anything just because it's football. What is it<br />

that makes a game interesting/entertaining to watch To some extent find out why, the participants were<br />

asked to rank a few different football matches (table 4). It may be noted some patriotism even among these<br />

responses, at least among the respondents who ranked matches with Swedish men and/or women's national<br />

team high. Though the fact that most rated a match with the women's national team significantly lower than<br />

a champions league match (where Swedish teams never are involved) or a match in a World Cup that<br />

Sweden does not participate in (then not even some Swedish players participate), suggesting that the<br />

pleasure of watching football for some/many are about something else than patriotism.<br />

.<br />

389

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