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Life – a user's manual Part II - Boksidan

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Hudiksvallsposten, 1940<br />

Building material and<br />

services<br />

Clothes<br />

Food<br />

Jewellery<br />

Building materials, clothing and food continues to be popular subjects for ads. But health products have lost<br />

quite a lot. They have also, to some extent, changed character since miracle creams are decreasing, in favor<br />

of regular medicines like "Albyl". The clothing ads include a fairly large proportion of ads for mourning<br />

clothes. In addition there are ads for coffins and flower arrangements for funerals.<br />

Engagements seem, judging from the number of ads for engagement rings, be fashionable at this time. Even<br />

products aimed at children, such as strollers, begin to appear.<br />

You can see some ads for leisure goods too, as the one to the left.<br />

War does not seem to have affected the advertisment that<br />

much yet, except that there are few ads for blackout paraphernalia<br />

and, travel ads have completely disappeared.<br />

121

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