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Life – a user's manual Part II - Boksidan

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TV programs on an average day in 1982 (from the Dagens Nyheter January 4, 1982). Then we had two<br />

channels that broadcast from the afternoon until about 23:00.<br />

From the 1980s many will remember the television series Dallas (1981-1993) about the rich Texas family<br />

Ewing and the Swedish series “Varuhuset” (1987-1989) about the staff at a department store.<br />

1987 Sweden got commercial television with the launch of TV3.<br />

1991 TV4 launches their commercial terrestrial TV.<br />

At the end of the 1900s almost all (9 of 10) looked on TV for about two hours on an average day (Media<br />

Survey 2000, Nordicom, Gothenburg). The majority saw on more than one channel, but about a third looked<br />

at only one channel. Special TV channels such as film, news or sports channels was seen by less than 10% of<br />

the TV viewers. And in 2011 at least 38 channels sent TV directed to a Swedish-speaking audience.<br />

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