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The different categories of results may require different approaches for dissemination and exploitation.
For example, tangible results, such as products, may be easily demonstrated by actual items,
graphical representations and samples, whereas intangible results, such as experiences, may require
alternative methods to demonstrate them, perhaps by using survey results, interview analysis
or accreditation programmes.
Generally, there are many different formal and informal possibilities as well as a huge variety of
methods and tools available to disseminate EU projects, such as events, workshops, seminars and
conferences.
Specific websites for dissemination 5 ; you can create posters, brochures, leaflets, logos, websites,
newsletters, films and other promotional materials; you can (and should) use mass media (TV, radio,
newspapers, magazines etc.) … there are no limits. However, whichever way you go, please
never forget to indicate that your project is funded by the EC and do always indicate the project
number and the logo of the particular EU Programme.
The main general aim of EC project policy is for project outcomes and results to be used in a sustainable
way. However, it does not mean that the products can be used for free purely because
their development was funded by the EC. You are entitled to register your Intellectual Property
Rights (IPR) if you choose to do so. Finally, your project products can have varying levels of status,
such as full copyright, “some rights reserved” copyright but also in public domain (no rights reserved).
However, this is a complex issue, and it might be worth consulting experts to be better
informed about it.
Last but not least, it needs to be underlined that having a strong and tailor-made dissemination and
exploitation plan implemented from the very beginning of a project is a key priority and will be
very intensively evaluated during the approval process of your project application. Therefore, it is
recommended to consider very carefully at which stage of the project you can disseminate or exploit
what to whom and how.
The table below, based on a list from the 2007 LLP Project Handbook introducing possible project
objectives, may help you in structuring your areas of activities, the objectives of dissemination, the
choice of methods and instruments and your potential target groups.
Products
Methods, tools and means of
dissemination
Target groups of dissemination
Time/duration/frequency of
dissemination/implementation
reports and comparative
studies
innovative education
and training modules
new curricula and
qualifications
guidance material for
new approaches and
methodologies
online education and
training material (elearning)
conferences and cultural
events
seminars, debates
and symposia
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5 Such as the database for Leonardo da Vinci projects ADAM (www.adam-europe.eu) or the non-profit association European
Network for Transfer an Exploitation of EU Project Results (E.N.T.E.R.) www.enter-network.eu.