We All are Europe - AESAEC

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Listen / Read / Discuss / Exercise 5.3.2. Some other helpful perspectives when writing a proposal Whether we are writing a job application, going to an interview or applying for a project - these are all forms of advertising. Either we are advertising ourselves, a product, an idea or a project. Therefore it makes sense to learn from the professionals. Of course, it takes more than just considering a few key ideas to become a good advertising expert. However, the following three thoughts may help you when planning and writing an application. Determination of target group One must know the selected target group for a certain product or idea also when advertising oneself. Important factors determining the behaviour of a target group are gender, age, income level, social level, background, local environment, needs, profession, lifestyle, education, hobbies etc. When applying for a project, your target group is the EC and its evaluators, because it is mainly they who recommend that a project receives funding. These evaluators are usually not employed by the EC, but are subcontracted experts from all over Europe and anyone can apply for such a job (see http://eacea.ec.europa.eu/about/call_experts/call_experts_2007_en.php). This means that you never know who will evaluate your proposal; you neither know his / her nationality and cultural background, nor his / her gender or age and you also do not know if this person is an expert in the specific area of your project’s topic. So, there are two questions, one can deduce from these circumstances: A) If it is not possible to foresee any of the factors mentioned above – are there any other indicators which are very likely to be given Which ones do you think and why B) How do you think these circumstances can influence the way you structure and write your proposal Uniqueness and distinctiveness of a project idea Connect a product, an idea or yourself with a characteristic, which makes it / you unique. This characteristic could represent something special or something typical in a person, a region or a subject. In the advertising world this is called the USP – Unique Selling Proposition. Of course, to claim a USP for oneself is not easy at all, but it is often attempted. Just think of the many hair shampoos which are all basically just for washing hair, but with much effort and imagination each of them tries hard to be unique and distinguishable from others through its own characteristics: Is it aimed at dandruff, greasy hair or fine hair It can be differentiated from others in the way it makes hair appear, the way it lathers up and its smell. So if it is possible for hair shampoos to be unique and distinguishable then it should be possible for your project to be so too. Therefore, be innovative or creative (or both!) when a) planning and b) describing your project. Do always consider that there are many other projects also wanting to be funded. Make sure what your USP is in comparison to all the others – What makes your project special Why will the EU or society be better off if your project is funded What is the added value of your project Can you think of concrete examples for such a USP when planning / writing a project Authenticity of partnership When trying to be unique and distinguishable never forget to remain authentic. It could be that you have a great innovative project idea with an excellent USP e.g. how to overcome the over-fishing of the European seas by introducing ecologically sensitive open-sea fishing methods - but if you are an Austrian promoter and your partnerships consist of organisations from the Czech Republic, Hungary, 94
Module 5 – The Art of Successful Project Proposal Writing II: Linguistic Part Slovakia and Switzerland, you might have trouble demonstrating the appropriate know-how and experience in this field. Of course, this might not always be fair to the product (Why should Austrians not have clever ideas about tackling the over-fishing of the seas), but authenticity and brand are important selling factors. Or would you by pizza from Greece, vodka from Spain, tea from Austria or wine from Latvia Therefore, be aware that your partnership, its experience, its fields of expertise, its cultural background and your project in general should always demonstrate a high degree of authenticity in terms of the project topic. Exercise The Culture and Tourism Department for your town is awarding, in connection with its 700 th anniversary, a grant of 20,000 Euros to the most innovative project of the year on the topic of: How can I support my town with its European identity Of course, you are interested in applying for this award on behalf of your organisation and you develop a draft project outline using the template below. Before starting with your work, please split into 6 groups with each group selecting one of the following identities, which also should be defined more in detail. a) a brewery b) a prison c) a hospital d) a religious group e) an elementary school f) a sports club Project Title Description of organisation (min. 500 characters) Objectives and aims (min. 500 characters) Target group(s) (min. 500 characters) Results and outcomes (min. 500 characters) Usage of fund (min. 500 characters) Why should your project be funded (min. 500 characters) Each group then presents its project outline to everyone. Discuss each of them and decide together who should receive the grant! To reach a clear result, we suggest that each group can award 5, 3 95
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We All We All are Europe Participat
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Publisher/Editor: AESAEC Project Gr
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Contents Part A: The Pedagogical Co
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Module 7 - How to implement a proje
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The conceptual framework I. The con
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The conceptual framework closed one
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The conceptual framework c) The urg
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The conceptual framework Kroehnert,
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Findings of the IANUS project Stru
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Authentic Location Learning, Multi-
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Module 1 - The European Union and i
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AESAEC - Glossary mostly operating
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