We All are Europe - AESAEC

Module 5 – The Art of Successful Project Proposal Writing II: Linguistic Part
Unit 5.2.
Unit in a nutshell
Achievements
Working with texts and writing an application
Learning how to write in order to appeal to the feelings of the reader,
and above all which feelings should be addressed when writing an application
Becoming acquainted with the characteristics of different types of texts
and formal criteria relevant for the application.
After this unit you will be able to:
define formal and content-based criteria of an application and differentiate
it from other types of text
appeal to the feelings of the project’s evaluator
The limitations of language are the limitations of the world. (Ludwig Wittgenstein)
Warming up:
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For each letter choose a word beginning with that letter which is relevant to the topic “European
Union.” Form two groups, each writing a speech, whereby one group defends the values and activities
of the European Union and the second group argues against. It is important that the words you
chose in the above exercise are included in the speech.
Give the speeches and decide which arguments you would follow!
5.2.1. The power of words
Listen / Read / Discuss / Exercise
Whoever works with text does not have any pictures at his disposal, which means that pictures must
be formed through language. The writer must arouse ideas and pictures so that we can see, hear,
smell, taste and feel what has been written.
The writer of a text can awaken vivid memories in us and even trigger physical reactions. Just think
of a freshly baked chocolate cake. Can you smell it Does your saliva start to flow Or imagine that
you are sucking a juicy, large and very sour lemon. Can you feel the cavity of your mouth, how the
corners of your mouth contract. Our feelings are linked to our imagination. For example if I portray
a hungry child crying bitterly then it provokes our sympathy, whereas a child depicted as smiling
causes us to show affection – without us actively needing to do anything.
It is the power of the imagination, which can be incorporated into our whole body!
This issue might also be important when writing a proposal, because evaluators are also human beings.
In addition to consciously following the quality criteria, they will also evaluate your project
unknowingly following their emotions and feelings.
Bearing this consideration in mind, which of the evaluator’s feelings do you think you should appeal
to when writing an application And which ones are best not to appeal to
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