program plan - Entergy New Orleans, Inc.

This process culminated with a final measure list, which served as the primary input for the program
forecasting process.
Program Forecasting & Portfolio Design
Using the final measure list developed, the CLEAResult team then considered the overall program forecasts
and design. This process takes into consideration both the goals established in the 2012 IRP, the results of
the three year Energy Smart portfolio implementation, the 2014 – 2017 program designs, and the national
implementation experience of the project team to establish participation estimates by measure. These
estimates were considered against the incentive levels required to achieve significant and cost-effective
program savings. The project team also evaluated under-represented market sectors to target in the new
portfolio, and new service offerings that will continue to advance market development. The analysis
concluded with program, sector and portfolio level cost-effectiveness, savings estimates and spending
requirements for the 2014 – 2017 DSM Portfolio.
Market Profile Summary
Entergy New Orleans reviewed the existing market potential study included in the 2012 IRP, publicly
available datasets from the US Census, the Federal Reserve and other sources, and internal data on
customer sales by meter type. We compared these findings with results from the Energy Smart Program
implementation to develop a market profile for use in this DSM Plan.
The analysis found that although there is an overall upward trend in economic growth, the city labor force
is still below the pre-Katrina levels, suggesting hardships experienced in the economy remain a factor
within New Orleans. The analysis also looked at customer sales by market segments and primary
technology end-uses within the territory. Overall, the findings are consistent with those reported
previously; however, the residential new homes market findings suggest the current opportunity is more
minimal than the 2012 IRP.
The chart below was developed using data from the regional Federal Reserve Bank serving the New Orleans
area. Despite a modest gain in new housing starts, the overall decline and the historical performance of the
Energy Smart New Homes program suggests the market is not appropriate for a residential new
construction program at this time.
The Market Profile reviewed the 2012 IRP characterization of residential end-uses, as described in the pie
chart below. The analysis showed significant overall consumption in HVAC (over 50%) with the majority of
this focused in space cooling, and the remaining consumption distributed somewhat evenly between
appliances and lighting.
11 | P age