program plan - Entergy New Orleans, Inc.

Design Summary
Energy Smart will continue to run a program that offers incentives for measures that result in a
verifiable electric usage reduction, focusing on prescriptive measures for which deemed savings
area available through the New Orleans Deemed Savings, Installation and Efficiency Standards.
This program will continue to offer the high levels of technical assistance that are provided with
the current Energy Smart Small C&I program and have been effective in removing market barriers
for small C&I customers. This includes providing facility assessments and customer education on
the value of energy efficiency and form and function of energy efficient products. Incentives for
program year 2013 will continue to be paid on a $/kWh saved basis using program caps as
warranted to ensure that program dollars are allocated across a large number of participants. The
program will consider adopting prescriptive incentives ($/lamp, $/hp, or other $/unit incentives)
for common measures in order to simplify assignment of incentives in 2014 and 2105 program
years. The program will continue to offer technical support and also develop and maintain a
contractor network to provide additional outreach and customer participation.
The program is designed to minimize market barriers to energy efficiency implementation for
small nonresidential customers. These include:
Lack of energy efficiency information and awareness of energy and non-energy benefits
The perception that energy efficient technologies have high “first costs”
Lack of awareness of energy efficient technologies
Lack of contractor interest in working with small customers
Lack of tools and capacity to quantify savings
Lack of access to capital
Split incentives between owners and tenants in leased spaces
The following new initiatives will be added to the Small Commercial Solutions umbrella:
Hospitality Initiative: This initiative will target market segments within the hospitality
industry, however all small businesses meeting Small Commercial Solutions eligibility of
100 kW or less can participate. This initiative will focus on cost-effective technologies
that will move small business customers to adopt non-lighting measures. This will require
a market segmented approach, including market segmented collateral and options for
direct installation of measures by program staff or contractors. The program will target
hospitality and tourism markets such as hotels, motels, and restaurants; however the
initiative will also be applicable to grocery and convenience stores.
Commercial Heating and Cooling Initiative: This initiative will be implemented in
conjunction with the Residential Heating & Cooling Program and will be applicable to
DX systems 15 tons or less. This initiative will deliver significant energy and demand
savings through both HVAC equipment replacements and tune-ups. This is accomplished
by either improving the operating efficiency of the HVAC units or replacing them with
higher rated efficiency units. The program will work primarily through HVAC
contractors and distributors. See the Residential Heating and Cooling Program Summary
for more details on this initiative.
At a high level, consistent messaging and participation processes across small business program
initiatives will be of the utmost importance, as it is this consistency that will drive general
awareness and ease of entry for the program. At the initiative level, the programs will focus on
targeted messaging for specific market segments.
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