program plan - Entergy New Orleans, Inc.

Program
Program
Objective
Design
Summary
Target market
Residential Heating & Cooling Program
The objective of the Residential Heating & Cooling Program is to generate energy and demand
savings through both HVAC equipment replacements and tune-ups. This is accomplished by
either improving the operating efficiency of the HVAC unit or replacing it with a higher rated
efficiency unit. The program will work primarily through HVAC contractors and distributors.
The market barriers to achieving savings through high efficiency equipment and operational
maintenance of residential units require a comprehensive program design to overcome.
Barriers include:
Limited experience on the part of contractors with digital, diagnostic tune-ups based
on refrigerant and air-side measurements.
Limited customer awareness on the availability and benefits of higher efficiency
equipment.
Limited customer awareness of high efficiency tune-ups and that there are differences
in rigor and benefits of high efficiency tune-ups.
Limited customer awareness on the comfort and humidity control benefits of
properly-sized and maintained A/C units.
This program will move the market to overcome these barriers through multiple means. First,
cash incentives paid to contractors and customers will promote the purchase of high efficiency
equipment and high efficiency tune-ups. Secondly, training delivered to contractors raises the
local HVAC market’s ability to perform proper tune-ups and installations. Thirdly, the
program sets verifiable performance standards to ensure that contractors perform tune-ups
that comply with industry best practices. This will help to ensure the realization of energy
savings. Fourthly, education on energy savings provided to customers will inform their
purchase decisions.
The marketing collateral, outreach support, training, field data collection, and rebate
application process should combine the equipment replacement and tune-up components
such that contractors and customers experience one integrated HVAC program. Program
measures include air-conditioning and heat pump DX units for both the replacements and the
tune-ups. Tune-ups in this program require an M&V savings approach to capture significantly
more savings than standard deemed savings listed in the TRM. This achieves a more cost
effective approach that also increases the skill set of the local HVAC contractor market.
This program is the residential counterpart to the Small Commercial Program heating and
cooling initiative. The two program initiatives combine efforts to train contractors, conduct
quality control efforts, and process rebates to achieve economies of scale for program
implementation and delivery. Combining HVAC equipment replacement measures and
maintenance tune-ups across both sectors offers participating HVAC contractors a strong
value proposition.
All single family, multi-family (individually metered) and mobile housing units in New Orleans
with central air-conditioners or heat pumps. This constitutes a total unit population of
144,000.
Eligible
Measures &
Incentives
Measure
Incentive
PY1
Incentive
PY2-PY3
42 | P age