program plan - Entergy New Orleans, Inc.

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Marketing to auditors and home improvement contractors will involve a variety of strategies and tactics, including, but not limited to: • A program website • Online advertising • Advertisements in local trade publications • Attending trade shows occurring in the New Orleans area • Purchasing contact lists of contractors in New Orleans, using sources such as USADATA Marketing EM & V Marketing to homeowners may include: A program website, connection to current online screening tools where homeowners can input information about their home and see immediate recommendations Online advertising Brochures for direct mail, contractors, and customer outreach at community events in New Orleans Program materials available through Energt Smart’s “One Stop Energy Shop” Program Administrator sponsored call center To ensure that customers perceive Energy Smart’s energy efficiency programs as a seamless set of offerings, cross-referrals from other programs will also be provided where appropriate. The final program marketing plan will be developed by the selected program implementation EM&V of the Residential Solutions program should consist of a measurement of the existing baseline conditions of a sample of homes, the nature of the energy efficiency improvements installed, usage characteristics of the homes pre and post retrofit and assessing whether or not the homeowners would have undertaken the efficient actions in the absence of the program. Data gathering to expedite EM&V will be coordinated with the Implementation Contactor and the EM&V implementer in the final implementation design. Year 1 Year 2 Year 3 Program Costs $631,381 $652,639 $641,701 Incentive Costs $384,381 $419,639 $413,702 Non-Incentive Costs $247,000 $233,000 $228,000 Gross Annual kWh Savings 1,103,541 1,223,492 1,234,252 Gross Annual kW Savings 445 494 479 TRC Test 1.18 PAC Test 1.63 Participant Test 2.71 26 | P age
Net to Gross Ratio 0.8 Utility Levelized Cost $ / kWh $ 0.03 Utility Levelized Cost $ / kW $ 66.97 No. of cust. in target group 125,610 125,610 125,610 Cumulative Participants 800 1,600 2,400 New Participants 800 800 800 Program Cost per Participant $ 789.23 $ 815.80 $ 802.13 NPV of Avg. Participant Savings $ 1,251 Avg. Part. Simple Payback (Yrs) 5.6 Lifetime Avoided CO2 (Tons) 10,032 11,123 11,221 27 | P age
Page 1 and 2: Entergy New Orleans, Inc. 1600 Perd
Page 3 and 4: Orleans also is engaged in the prov
Page 5 and 6: implementation and cost recovery pl
Page 8 and 9: CERTIFICATE OF SERVICE Docket No. U
Page 11 and 12: Report on Supplemental Implementati
Page 13 and 14: 3-Year Proposal for Energy Smart -
Page 15 and 16: D. Integrated Resource Plan In orde
Page 17 and 18: 2. Consumer Products: This retail c
Page 19 and 20: oken out into its own program initi
Page 21 and 22: CLEAResult. As can be seen from the
Page 23 and 24: A. Proposed Cost Recovery One alter
Page 25 and 26: Entergy New Orleans DSM Plan SUBMIT
Page 27 and 28: Tables & Figures Table 1: 2012 IRP
Page 29 and 30: and benchmarking, which helps to bu
Page 31 and 32: Monitor and the Third Party Adminis
Page 33 and 34: • Customer sales data • Public
Page 35 and 36: This process culminated with a fina
Page 37 and 38: Table 5: Residential Benchmarks $/k
Page 39 and 40: Table 9: Energy Smart New Orleans D
Page 41 and 42: • Rate and average bill impact an
Page 43 and 44: Year 1 Year 2 Year 3 Program Incent
Page 45 and 46: customers take maximum advantage of
Page 47 and 48: APPENDICES Appendix A: Program Over
Page 49: Key elements of Energy Smart Home P
Page 53 and 54: Compact fluorescent light bulbs, li
Page 55 and 56: EM & V The EM & V of the consumer p
Page 57 and 58: Measure Ceiling Insulation Air Seal
Page 59 and 60: Year 1 Year 2 Year 3 Program Costs
Page 61 and 62: Program implementation includes fin
Page 63 and 64: Program Program Objective Program D
Page 65 and 66: Year 1 Year 2 Year 3 Program Costs
Page 67 and 68: Tune-Up, Residential $175 $175 Tune
Page 69 and 70: Marketing Marketing to HVAC contrac
Page 71 and 72: Commercial & Industrial Program Des
Page 73 and 74: The target market for the program w
Page 75 and 76: As part of the program roll-out, th
Page 77 and 78: Small Commercial Solutions Year 1 Y
Page 79 and 80: Target Market(s) Eligible Measures
Page 81 and 82: EM & V Evaluation should focus on c
Page 83 and 84: Evaporator Fan 0 10 1,400 0.152 $ 2
Page 85 and 86: Packaged Heat 240 10 1,665 0.8830 $
Page 87 and 88: PC Power 0 4 145 0.0000 $ 10.80 $ 1
Page 89 and 90: Consumer Advanced Power 0 3 87 0.01
Page 91 and 92: Res Heating & Cooling Res Heating &
Page 93 and 94: Thousands Appendix C: Task 2: Marke
Page 95 and 96: Thousands Millions Thousands 500 45
Page 97 and 98: GWh 6,000 5,000 4,000 3,000 Chart 6
Page 99 and 100: Chart 9 - Residential Cooling Types
Page 101 and 102:
In Chart 12 and 13, CLEAResult pull
Page 103 and 104:
GWh GWh Chart 15 - Total Forecasted
Page 105 and 106:
Industrial 2,500 2,450 2,400 2,350
Page 107 and 108:
PG&E SDG&E NYSERDA Oncor AEP - TCC
Page 109 and 110:
Chart 2: Commercial Forecasted $/kW
Page 111:
Chart 6: Commercial Forecasted $/Cu
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program plan - Entergy New Orleans, Inc.

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