program plan - Entergy New Orleans, Inc.

Marketing to auditors and home improvement contractors will involve a variety of strategies
and tactics, including, but not limited to:
• A program website
• Online advertising
• Advertisements in local trade publications
• Attending trade shows occurring in the New Orleans area
• Purchasing contact lists of contractors in New Orleans, using sources such as
USADATA
Marketing
EM & V
Marketing to homeowners may include:
A program website, connection to current online screening tools where homeowners can
input information about their home and see immediate recommendations
Online advertising
Brochures for direct mail, contractors, and customer outreach at community events in New
Orleans
Program materials available through Energt Smart’s “One Stop Energy Shop”
Program Administrator sponsored call center
To ensure that customers perceive Energy Smart’s energy efficiency programs as a seamless
set of offerings, cross-referrals from other programs will also be provided where
appropriate.
The final program marketing plan will be developed by the selected program implementation
EM&V of the Residential Solutions program should consist of a measurement of the existing
baseline conditions of a sample of homes, the nature of the energy efficiency improvements
installed, usage characteristics of the homes pre and post retrofit and assessing whether or
not the homeowners would have undertaken the efficient actions in the absence of the
program. Data gathering to expedite EM&V will be coordinated with the Implementation
Contactor and the EM&V implementer in the final implementation design.
Year 1 Year 2 Year 3
Program Costs $631,381 $652,639 $641,701
Incentive Costs $384,381 $419,639 $413,702
Non-Incentive Costs $247,000 $233,000 $228,000
Gross Annual kWh Savings 1,103,541 1,223,492 1,234,252
Gross Annual kW Savings 445 494 479
TRC Test 1.18
PAC Test 1.63
Participant Test 2.71
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