program plan - Entergy New Orleans, Inc.

The Implementer will market this program to customers primarily through a qualified contractor
network. Contractors will identify opportunities, communicate program participation
requirements to customers, provide customers with project applications, and help customers
enroll in the program to receive rebates, and ensure project completion. The program will reach
out to additional upstream market actors and relevant trade associations to market the program.
The program will recruit qualified contractors through information workshops, training seminars,
participation in trade shows, and engagement with trade and business organizations. ENO’s
customer service staff will also be trained and available to assist with contractor recruitment and
customer outreach. A program website will be used to promote the program as well and will
include information for both contractors and customers. In order to promote a seamless set of
program offerings, this program will support cross-referrals from other programs where
appropriate.
Marketing to contractors will involve a variety of strategies and tactics which may include but is
not limited to:
Marketing
Direct outreach and recruitment by program staff
Outreach through local trade ally associations
Program staff attending local trade shows, events, and association meetings
Marketing collateral to contractors to support their sale of high efficiency equipment and inprogram
tune-ups may include but is not limited to:
Program marketing collateral
Attractive project applications produced through the program tool (Hospitality Initiative)
Approved logos and links for use on contractor websites
Marketing to small business customers to drive participation into the Customer Call Center may
include but is not limited to:
Bill stuffers
Social media
Outreach through local business associations, meetings and events
Program website
EM & V
The evaluation, measurement, and verification approach for this program should reflect the types
of projects completed. To ensure that projects provide the expected savings, the evaluation
approach should employ on and off-site verification assessments to confirm the measures are
installed and used under conditions specified by the TRM, or any other agreed upon
methodology.
Evaluation activities should also assess assumed baseline conditions through contractor site
assessments. Market and Program assessments should be conducted to establish the program
element’s efficacy.
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