program plan - Entergy New Orleans, Inc.

Customers will be recruited primarily through program marketing and outreach activities, direct
outreach activities to trade allies, and referrals by Entergy managed account representatives.
The program will be promoted to key trade allies (e.g., engineering firms, energy service providers,
contractors) so they can promote participation to their customers. Participating contractors will be
required to participate in training sessions regarding program incentives, participation processes and
requirements, and eligible measures.
Contractors will identify opportunities, communicate program participation requirements to customers,
and help customers enroll in the program to receive rebates after projects are completed. In addition,
other upstream market actors will be utilized to market the program (eg. trade and business groups,
vendor organizations). Information workshops training seminars, participation in trade shows, and
engagement with trade and business organizations will also be utilized to continue to recruit qualified
contractors.
The program will work directly with customers to provide facility assessments and education to help
customers understand the benefits of program participation, identify opportunities, and enroll in the
program. A clear web presence will be required to promote the program as well and will include
information for both contractors and customers.
Program marketing to Large C&I customers to drive participation will include:
Marketing
Direct program outreach
Outreach and presentations through professional associations, meetings and events
Program website
Social media
Marketing to contractors will involve a variety of strategies and tactics will include:
Direct outreach and recruitment by program staff
Outreach through local trade ally associations
Program staff attending local trade shows, events, and association meetings
Providing Participating Contractors with Program Toolkits that include marketing collateral, tools,
approved logos and links for use on contractor websites, and other resources for program participation
Marketing to Large C&I customers through Entergy Account Managers will include:
Working with Entergy Account Managers to identify good program candidates
Conference calls with customers to introduce them to the program
Onsite customer meetings and presentations
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