program plan - Entergy New Orleans, Inc.

EM & V
The EM & V of the consumer products program should be conducted by a third party
evaluation contractor and include a multipronged approach to distinctly evaluate upstream and
mid-stream efforts and a different approach for downstream end consumer efforts.
The upstream and midstream efforts can be conducted by one or both of the following
approaches:
General population surveys of residential customers using screening methodologies to
determine if they purchased any of the consumer product programs eligible products within
the past year.
In-store intercepts can be conducted in participating retail stores near eligible consumer
products in the program. Evaluators approach customers who are shopping in the aisle of
eligible products and motivate customers to participate in phone or web surveys in exchange
for a reward.
The downstream consumer rebates evaluation efforts can be conducted by the following
approaches:
Engineering review of program savings, baseline while analyzing free ridership and spillover by
interviewing program participants and non-participants questions regarding the programs
influence on their purchasing decision and what their decision would have been in the absence
of the program.
The final evaluation plan will be developed by a third party evaluation contractor with the
Company following the development of the final program implementation plan.
Year 1 Year 2 Year 3
Program Costs $452,750 $513,350 $529,600
Incentive Costs $218,750 $284,350 $293,600
Non-Incentive Costs $234,000 $229,000 $236,000
Gross Annual kWh Savings 1,515,500 1,898,160 2,020,800
Gross Annual kW Savings 267 346 353
TRC Test 1.58
PAC Test 1.74
Participant Test 3.95
Net to Gross Ratio 0.65
Utility Levelized Cost $ / kWh $ 0.02
Utility Levelized Cost $ / kW $ 111.34
No. of cust. in target group 144,000 144,000 144,000
Cumulative Participants 10,000 20,000 30,000
New Participants 10,000 10,000 10,000
Program Cost per Participant $45.28 $51.34 $52.96
NPV of Avg. Participant Savings $ 98.81
Lifetime Avoided CO2 (Tons) 13,777 17,256 18,371
31 | P age