program plan - Entergy New Orleans, Inc.

Program implementation will need to include final program design, start-up of operations,
marketing and outreach, retailer relationship management, incentive/rebate processing,
customer service center and program management and reporting.
Specific tasks include:
Implementation
& Delivery
Market analysis of industry trends, procedures and partnerships.
Retailer and manufacturer recruitment and selection. Recruitment should include RFP
development and distribution and MOUs.
Continued retailer and manufacturer outreach and support to tailor special promotions, and
exchange information for enhanced in-store delivery.
Consumer marketing through the Energy Smart website and in-store collateral.
Field Services to verify products, promotional messaging, train retailers, staff events and
ensure efforts are following proper protocols.
Incentive and rebate processing which includes data collection and reporting to track and
verify retailer point of sale data, and participant data to approve and generate incentive and
rebate fulfillment to partners and/or customers.
Employ quality control process for data collection, invoicing, incentive/rebate fulfillment and
field visit efforts.
Delivery of report monthly, quarterly and annually on progress to data for all planning and
implementation activities.
Marketing
The Consumer Products Program’s consumer marketing efforts will include developing and
implementing. Marketing efforts will highlight the Company and product benefits and features
to increase consumer awareness and acceptance of energy-efficient products.
Marketing efforts may include:
Providing point-of-purchase advertising and marketing materials in retail stores
Facilitating in store consumer and retail sales associate events to educate on the consumer
products program.
Communicating and providing access to program information and participating retailers on the
Energy Smart website.
Advertising special promotions using online, other mass media channels and in-store
advertising.
Branding marketing material with the ENERGY STAR® and ENTERGY logos.
Developing, publishing and distributing a program brochure(s).
In general, program marketing delivery strategies and tactics are subject to change pending the
final implementation plan, which will be developed by the Company in conjunction with the
selected implementation contractor.
30 | P age