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program plan - Entergy New Orleans, Inc.

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Program<br />

Program<br />

Objective<br />

Program<br />

Description<br />

Target Market(s)<br />

School Kits & Energy Education Program<br />

The objective of the School Kits & Energy Education Program is to promote electric energy<br />

conservation education within the local primary school student population and to generate energy<br />

savings at those students’ homes.<br />

This <strong>program</strong> primarily serves fifth to seventh grade students within the local schools by providing<br />

them with educational materials and energy conservation kits. Other school grades may be<br />

targeted in addition to the fifth to seventh grade. The in-school educational and kit delivery will be<br />

delivered by local non-profit groups as a grass roots approach to increase the credibility and<br />

community nature of the <strong>program</strong>’s message. Students will take the kit home to install the<br />

individual measures with their parents or guardians. Conservation educational materials are also<br />

included within the kits. Participants are asked to self-report measure installations on an online<br />

system from which total savings and other results are reported to the Company.<br />

The ability of this <strong>program</strong> to have flexible launch dates and to throttle the rate at which schools<br />

are canvassed provides additional value to the entire EnergySmart portfolio. Moreover, the<br />

<strong>program</strong> is designed to fulfill a unique segment in the market not currently being addressed by<br />

existing <strong>program</strong>s.<br />

This <strong>program</strong> directly targets public and private primary schools within the <strong>New</strong> <strong>Orleans</strong> city<br />

territory. It indirectly targets single family and multi-family homes where the kitted measures will be<br />

installed by the students or their parents.<br />

Eligible Measures<br />

& <strong>Inc</strong>entives<br />

Measures<br />

13W CFL<br />

Faucet Aerator<br />

Low Flow Shower Head<br />

LED Night Light<br />

Educational Conservation Guide<br />

Installation Instructions<br />

<strong>Inc</strong>entive<br />

Kit<br />

Kit<br />

Kit<br />

Kit<br />

Kit<br />

Kit<br />

For simplicity, one kit is typically offered since most students do not know the home’s domestic<br />

hot water fuel type and since gas thermal savings benefits may be considered. Appropriate net to<br />

gross ratios should be applied during <strong>program</strong> <strong>plan</strong>ning.<br />

<strong>Inc</strong>entives and measures within the kit may be adjusted by the Program Administrator to reflect<br />

market conditions. <strong>Inc</strong>entive budget can be used for cash and non-cash incentives.<br />

39 | P age

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