program plan - Entergy New Orleans, Inc.
program plan - Entergy New Orleans, Inc.
program plan - Entergy New Orleans, Inc.
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Thousands<br />
Appendix C: Task 2: Market Profile<br />
<strong>Entergy</strong> <strong>New</strong> <strong>Orleans</strong> Market Profile<br />
Introduction<br />
The market profiles below provide contextual information on <strong>Entergy</strong> <strong>New</strong> <strong>Orleans</strong> service territory for<br />
the development of electric efficiency <strong>program</strong>s. Beginning with an overview of the market as a whole,<br />
each sector is then examined individually, concentrating on pre and post-Katrina current customer<br />
count and usage data, electric end-use characterization, and regional employment and energy rate<br />
trends that may impact <strong>program</strong> design.<br />
Regional Employment Trends<br />
Economic data that includes the <strong>Entergy</strong> <strong>New</strong> <strong>Orleans</strong> service territory indicate that the employment<br />
trends seem to be improving since Katrina, which is seen below in Chart 1. The chart displays census<br />
employment data from 2000 – 2011. Current levels of total labor force, and total employed individuals<br />
are still below pre-Katrina levels. <strong>New</strong> <strong>Orleans</strong> was experiencing steady growth in labor force from 2006<br />
– 2009. Since 2009 total labor force has remained stagnant but 2011 experienced a significant decline<br />
in unemployment rate and therefore a positive growth in total employed.<br />
Chart 1 - <strong>New</strong> <strong>Orleans</strong> Employment Trend 2000 - 2011<br />
250<br />
35.00%<br />
200<br />
150<br />
30.00%<br />
25.00%<br />
20.00%<br />
In Labor Force<br />
Employed<br />
100<br />
50<br />
15.00%<br />
10.00%<br />
5.00%<br />
Unemployed<br />
Unemployment<br />
Rate<br />
0<br />
2000 2005 2006 2007 2008 2009 2010 2011<br />
0.00%<br />
While these general economic metrics indicate the substantial impact of the recent economic downturn<br />
on the metro area, the recent improvements are encouraging. With a stable or gradually improving<br />
economy, the current economic climate is not expected to impede the implementation of new efficiency<br />
<strong>program</strong>s.<br />
APPENDIX 1 | P a g e
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