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program plan - Entergy New Orleans, Inc.

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Marketing<br />

Marketing to HVAC contractors will involve a variety of strategies and tactics which may<br />

include but is not limited to:<br />

<br />

<br />

<br />

<br />

Direct outreach and recruitment by <strong>program</strong> staff<br />

Outreach through local ACCA chapter and distributors<br />

Direct mail to contractors local offices<br />

Program staff attending local trade shows in <strong>New</strong> <strong>Orleans</strong><br />

Marketing collateral to contractors to support their sale of high efficiency equipment and in<strong>program</strong><br />

tune-ups may include but is not limited to:<br />

<br />

<br />

<br />

<br />

Leave behind collateral<br />

Approved logos and links for use on contractor websites<br />

Yard signs<br />

Door hangers<br />

Marketing to homeowners to drive participation into the Customer Call Center may include<br />

but is not limited to:<br />

<br />

<br />

<br />

<br />

<br />

Bill stuffers<br />

Social media<br />

Local event booths and media signage in <strong>New</strong> <strong>Orleans</strong><br />

Company website videos<br />

Online search engine advertising<br />

EM&V<br />

The independent evaluation approach will analyze tune-up M&V data to identify meaningful<br />

statistical outcomes, and will check the application of deemed savings for equipment<br />

replacement installations. Interviews may also be conducted with contractors and customers<br />

in a process evaluation to establish the net-to-gross ratio.<br />

Year 1 Year 2 Year 3<br />

Program Costs $ 372,487 $ 373,812 $ 390,075<br />

<strong>Inc</strong>entive Costs $ 208,538 $ 197,513 $ 215,075<br />

Non-<strong>Inc</strong>entive Costs $ 163,950 $ 176,300 $ 175,000<br />

Gross Annual kWh Savings 943,704 1,038,509 1,142,436<br />

Gross Annual kW Savings 354 408 453<br />

TRC Test 1.12<br />

PAC Test 1.45<br />

Participant Test 3.31<br />

Net to Gross Ratio 0.87<br />

Utility Levelized Cost $ / kWh $ 0.03<br />

Utility Levelized Cost $ / kW $ 71.02<br />

No. of cust. in target group 106,500 106,500 106,500<br />

Cumulative Participants 1,315 2,630 3,945<br />

<strong>New</strong> Participants 1,315 1,315 1,315<br />

Program Cost per Participant $283.26 $284.27 $296.63<br />

45 | P age

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