program plan - Entergy New Orleans, Inc.
program plan - Entergy New Orleans, Inc.
program plan - Entergy New Orleans, Inc.
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Marketing<br />
Marketing to HVAC contractors will involve a variety of strategies and tactics which may<br />
include but is not limited to:<br />
<br />
<br />
<br />
<br />
Direct outreach and recruitment by <strong>program</strong> staff<br />
Outreach through local ACCA chapter and distributors<br />
Direct mail to contractors local offices<br />
Program staff attending local trade shows in <strong>New</strong> <strong>Orleans</strong><br />
Marketing collateral to contractors to support their sale of high efficiency equipment and in<strong>program</strong><br />
tune-ups may include but is not limited to:<br />
<br />
<br />
<br />
<br />
Leave behind collateral<br />
Approved logos and links for use on contractor websites<br />
Yard signs<br />
Door hangers<br />
Marketing to homeowners to drive participation into the Customer Call Center may include<br />
but is not limited to:<br />
<br />
<br />
<br />
<br />
<br />
Bill stuffers<br />
Social media<br />
Local event booths and media signage in <strong>New</strong> <strong>Orleans</strong><br />
Company website videos<br />
Online search engine advertising<br />
EM&V<br />
The independent evaluation approach will analyze tune-up M&V data to identify meaningful<br />
statistical outcomes, and will check the application of deemed savings for equipment<br />
replacement installations. Interviews may also be conducted with contractors and customers<br />
in a process evaluation to establish the net-to-gross ratio.<br />
Year 1 Year 2 Year 3<br />
Program Costs $ 372,487 $ 373,812 $ 390,075<br />
<strong>Inc</strong>entive Costs $ 208,538 $ 197,513 $ 215,075<br />
Non-<strong>Inc</strong>entive Costs $ 163,950 $ 176,300 $ 175,000<br />
Gross Annual kWh Savings 943,704 1,038,509 1,142,436<br />
Gross Annual kW Savings 354 408 453<br />
TRC Test 1.12<br />
PAC Test 1.45<br />
Participant Test 3.31<br />
Net to Gross Ratio 0.87<br />
Utility Levelized Cost $ / kWh $ 0.03<br />
Utility Levelized Cost $ / kW $ 71.02<br />
No. of cust. in target group 106,500 106,500 106,500<br />
Cumulative Participants 1,315 2,630 3,945<br />
<strong>New</strong> Participants 1,315 1,315 1,315<br />
Program Cost per Participant $283.26 $284.27 $296.63<br />
45 | P age