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program plan - Entergy New Orleans, Inc.

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Thousands<br />

Millions<br />

Thousands<br />

500<br />

450<br />

400<br />

350<br />

300<br />

250<br />

200<br />

150<br />

100<br />

50<br />

0<br />

<strong>Entergy</strong> <strong>New</strong> <strong>Orleans</strong> Customer Count & Sales<br />

The following tables show the numbers of customers and annual sales and revenues across the sectors<br />

for the span of 2000 to 2011 for the service territory.<br />

Chart 3 - <strong>Entergy</strong> <strong>New</strong> <strong>Orleans</strong> Customer Count by Sector & <strong>New</strong> <strong>Orleans</strong><br />

Population 2000 - 2011<br />

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011<br />

<strong>New</strong><br />

<strong>Orleans</strong><br />

Population<br />

Total<br />

Customers<br />

Residential<br />

Customers<br />

Commercial<br />

Customers<br />

Industrial<br />

Customers<br />

Chart 3 compares customer count data from EIA form 861 and census population levels and indicates<br />

that <strong>New</strong> <strong>Orleans</strong> population is still well below pre-Katrina levels, however total customer count has<br />

recovered 49.9% of the customers lost directly after Katrina, most of which are residential customers.<br />

EIA form 861 revenue and MWH sales data has shown positive trends despite an incomplete recovery<br />

in customer base. Chart 4 shows that the residential sector in particular has surpassed pre-Katrina<br />

levels in revenue, nearly met the 2000 level and almost recovered completely in MWH sales. The<br />

commercial revenue and commercial MWH sales have both increased from 2000 levels as well.<br />

$300<br />

Chart 4 - <strong>Entergy</strong> <strong>New</strong> <strong>Orleans</strong> Revenue & MWH Sales by Sector 2000 -<br />

2011<br />

4<br />

Commercial<br />

Revenue<br />

$225<br />

3<br />

Residential<br />

Revenue<br />

$150<br />

2<br />

Industrial<br />

Revenue<br />

Commercial<br />

MWH Sales<br />

$75<br />

1<br />

Residential<br />

MWH Sales<br />

$-<br />

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011<br />

0<br />

Industrial<br />

MWH Sales<br />

APPENDIX 3 | P a g e

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