program plan - Entergy New Orleans, Inc.

Implementation &
Delivery
Marketing
EM & V
The implementation role of the Implementation Contractor includes program planning and design,
kit supply, printed materials, program management, web page development and data reporting.
Working with the Company, the Implementer will determine an outreach strategy in conjunction
with the selected non-profit entities delivering the in-school component of the implementation.
This resulting outreach strategy should gain approval from local authorities, as necessary. The inschool
delivery component consists of a brief energy conservation tutorial to each class room and
distribution of kits to students. In class room follow-up will continue to drive measure installation
uptake in the home and to increase the Energy Smart presence in the schools in general.
The kit should contain educational materials which teach both the student and the parent or adult
guardian the importance of energy efficiency and conservation. The kit should also contain simple
instructions at the student’s level on how to install the measures. Appropriate safety warnings
should advise the student to install measures with the help of a supervising adult. Installations are
self-reported by the student or parent primarily online on an Energy Smart web page which
displays updated energy and water savings totals in a way that children and adults can relate to. A
paper reporting system may be offered as a secondary reporting vehicle. The program
implementation should allow for competition between schools to occur.
A Quality Assurance plan should emphasize preventing program issues using frequent reviews with
the local non-profit delivery entities and with the school officials. Phone surveys should also be
conducted by the Implementer to establish a sufficient characterization of participant satisfaction
and simple correlation of measure installations reported online versus reported during the survey.
There is no formal marketing necessary since the program relies on direct outreach to the school
system officials. Albeit, the nature of the program’s collateral offers branding opportunities for
Energy Smart and the Company via kit labeling, educational materials, shirt logos of delivery
personnel, and the web page.
Program evaluation activities will most likely include verification of a statistically significant sample
of participants based on number of tenant units via phone surveys. The final evaluation plan will be
developed by the third party evaluation contractor in conjunction with the Company following the
development of the final program implementation plan.
40 | P age