Untitled - Singapore Polytechnic

SynopsesBA001MSelf-Directed LearningEnables students to engage in an industryrelated,community-based or internal projectwithin the Polytechnic to pursue independentlearning and project management skills.BA0050Introduction to MarketingIntroduces the basics in marketing to students.Topics include the strategic marketingmanagement process, market opportunitiesanalysis and target market selection.BA0060Financial ManagementIntroduces students to the financial objectivesand financial environment of a firm. It covers thebasic concepts of financial analysis, planningand control, risk and return, time value ofmoney, and stock and bond valuations.BA0061Investment Analysis and FinanceIntroduces students to the fundamentalconcepts of investment appraisals andfinancing decisions of a firm. It covers capitalbudgeting techniques, working capitalmanagement, long-term financing andinternational finance.BA065Y/ZNew Venture PlanningRequires students, working in teams, tointegrate and apply knowledge acquired fromthe various business disciplines to the processof launching a small business. Students willuse their creative-thinking and problem-solvingskills to develop a business plan after scanningthe dynamic business environment.BA0081Services MarketingProvides students with an understanding ofthe unique challenges inherent in managingand delivering quality services. Students alsolearn the tools and strategies that addressthese challenges.BA0117Quantitative AnalysisProvides students with an understanding ofmethodologies for building business decisionmodels. Topics covered include decisiontheory, linear programming, simulation,inventory, and project management. Studentsare introduced to the use of QM for Windowsand Microsoft Excel to solve quantitativeanalysis problems.BA126Y/ZIntegrated Accounting PracticeRequires students to apply knowledgeand skills acquired from the other coremodules to prepare a business plan, designan accounting system, maintain a full setof accounting records using accountingsoftware, prepare published accounts, taxreturns and audit working papers. IT skills arefurther emphasised when students search theInternet for relevant information and analysedata using spreadsheet applications.BA0150Statistics for BusinessProvides students with an understandingof basic statistics concepts and theirrelevance to the business environment.Topics covered include descriptive statistics,probability distributions, sampling, estimation,hypothesis testing, chi-square, analysis ofvariance, linear regression and correlation,and index numbers. Statistical software andcomputer-based learning (CBL) packages arealso introduced.BA0162Media and Promotional PublicityProvides students with an understanding ofthe importance of media relations and thedifferent ways to generate publicity throughthe mass media. Students also learn howcompanies, their products and servicescan be promoted using special events,corporate web sites, newsletters andaudio-visual materials.BA0163Marketing CommunicationsAims to provide students with anunderstanding of the role of promotionwithin the overall marketing mix strategy ofan organisation. It covers some contextualtopics such as the communications process,consumer decision-making and promotionalplanning, as well as the core topics pertainingto the use of Advertising, Sales Promotion,Public Relations, Sponsorship, Point ofPurchase and Personal Selling in an integratedpromotional mix.BA0164Business-to-Business MarketingIntroduces students to the necessaryconcepts and techniques of Business-to-Business Marketing. It covers topics such asbusiness buying and buyer behaviour, andformulation of marketing strategies in businessmarkets. At the end of the module, studentswill be able to analyse, plan and controlbusiness-to-business marketing activities.BA0165Web PublishingProvides students with the fundamentalknowledge and skills in developing simpleWeb pages using Web publishing tools.Through hands-on lab assignments and classprojects, students learn HTML, create andincorporate graphics and animations intoHTML documents, and integrate the varioustechniques taught to create Web pages.BA0173Supply Chain ManagementIntroduces the concepts and challenges ofsupply chain management (SCM). It coversthe theoretical principles underlying keysupply chain processes and also providessome insights into how these principles areapplied in real world situations. Studentswill also understand the role of informationtechnology in SCM.BA0176 Global BusinessEnvironmentAims to provide students with the skills andknowledge for global market analysis andthe formulation of international strategies. Itwill provide students with an understandingof the rationale for developing an externaleconomy, the impact of environmentalforces, the role of international organizations/groupings like WTO and NAFTA, andopportunities in emerging markets.BA0182Marketing Management andInformation TechnologyEmphasises on two key areas: integrationand application of marketing conceptslearnt from the course and other specialisedmarketing modules to a client-based project.Topics include situation analyses, marketingobjectives and strategies, and implementationand control of marketing activities. Studentswill also learn how to use a marketing CDROM software to develop a marketing plan.BA0183Selling and Sales ManagementProvides students with an understanding ofthe principles and techniques of personalselling and sales management. Key topics ofselling include the right prospecting methods,making a convincing sales presentation, andclosing a sale. In the sales managementcomponent, students will learn how to analysethe sales environment to the management ofa sales force.240 SINGAPORE POLYTECHNIC PROSPECTUS 2012 - 2013