Untitled - Singapore Polytechnic

this introductory finance module. The moduleexplains the role of the financial manager in abusiness organisation and the role of financialmarkets. It introduces basic financial tools andtechniques such as time value of money andcapital budgeting through laptop activities,quiz, and youtube resources.BA0503Training and DevelopmentProvides students with knowledge of trainingand development issues. Students will beexposed to the fundamentals of design,development, implementation and evaluationof training programmes. Topics such astraining needs analysis, training design and itsconstraints, training methods and audiovisualaids, and the development of an effectivetraining programme will be covered.BA503BEssentials of MarketingProvides students with an understandingof the basic concepts and practices ofmarketing. Students will learn the elements ofthe marketing mix and how these elementscan be blended to produce an effectivemarketing strategy.BA0504Compensation & BenefitsManagementIntroduces students to the importanceof using compensation and benefits toattract, retain and motivate employeesin an organisation. Topics include thecompensation framework, job evaluation,salary surveys, compensation design & paystructure, linking pay & performance andemployee benefits & services. Studentswill also learn local practices of payadministration and wage systems.BA0506Employee & Industrial RelationsProvides students with an understanding ofthe current industrial relations climate, thetripartite system, employee engagement andinvolvement programmes, industrial relationsnegotiation process, issues and problemsencountered by management in dealing withtheir employees and/ or unions.BA512BPersonal Financial PlanningIntroduces students to the principles andcurrent practices of personal financialplanning. It provides an overview of creditmanagement, investment planning, insuranceplanning and retirement planning. It will alsointroduce the students to the use of financialplanning tools like personal balance sheet andcash flow statements.BA513BKnow Your RightsIntroduces students to the legal knowledgethey will need in situations they are likelyto find themselves in. The module will helpstudents understand their individual legalrights as a Consumer, an Employee, a Roaduser, a Spouse and a Child. The modulewill also provide a brief introduction to anindividual’s rights in a criminal case.BA513ZFinal Year ProjectAims to provide students with opportunitiesto apply what they have learnt in the courseto tackle their companies’ marketing relatedproblems or issues. This project will becontinuously assessed and its final submissionmust be made during Term 2, Semester Onein Year 2. A supervisor will be assigned toeach project group for this module.BA514BCharting for Financial MarketsCovers basic concepts in technical analysissuch as price action, chart techniques andtechnical indicators to forecast market trends.The module also covers tools to time buyingand selling in markets. Emphasis will be onapplication of charting tools in actual marketswith the use of trading software. Students willget to experience the excitement of hands-ontrading in real time stock markets.BA514ZSelling and Sales ManagementIntroduces students to the principlesof successful selling and effective salesmanagement. Various methods of sellingapproach, presentation and closingtechniques will be taught. Other topicsinclude designing the sales organisation,sales forecasting, budgeting, management ofsales territory, sales force compensation andappraisal systems.BA515BAppreciating Cross CulturalDifferencesIntroduces non-business students to theconcept of the multi-cultural workplace. Inthe global marketplace, engineers from alldisciplines often have to deal with suppliers,customers, subordinates, associates andmanagement staff from different countriesand cultures. Some practical knowledgeof the different aspects of culture and howto adapt to such differences would bevaluable for those working in cross¬culturalenvironments especially in the areas ofcommunication and motivation.BA516BEtiquette and Professional ImageIntroduces students to essential skills inthe business world. Topics covered includeconversation skills, how to make properintroductions and table manners. Students willalso be given guidance on proper behaviourin various situations at work. The module alsoincludes a component on “professional image”which will help students develop and projectan appropriate image in the business world.BA518ZMarketing CommunicationsStrategyBuilds a sound theoretical and practicalunderstanding of the formulation ofpromotional strategy and the managementof the integrated marketing communicationprocess. Strategic issues relating toadvertising, public relations, personal sellingand sales promotion will be covered.BA519BPersonal SellingGives an understanding of concepts,principles and techniques of personal selling.Students will be taught key topics in personalselling which include the role and importanceof personal selling, prospecting, approachingprospects, recognising prospects’ problems,making sales presentation convincing,handling objections, closing the sale andfollowing up on a sale.BA0701Introduction to PsychologyAims to provide students with the basicinformation for understanding themselvesbetter, helping them to be more awareof the implications of psychology on thebehaviour of people. Key topics includeDevelopmental Psychology, Learning andConditioning, Memory and Perception, andPersonality profiling.BA0702Applied Psychology in EffectiveWork Relationship SkillsIntroduces students to theories and practicalapplications of basic counselling skills tobuild good interpersonal relationships in bothpersonal and work contexts. Topics coveredinclude basic counselling and psychotherapytheories and techniques, application ofknowledge in the business context, andNeuro-Linguistic Programming. Students willpractise these skills in class demonstrationsand simulated business case studies.Synopses 245