Untitled - Singapore Polytechnic

BA0331Business Transport andDistribution ServicesProvides an understanding of transportpractices and the economics behind transportpricing and decisions. Students will also learnthe roles that transport plays in internationaltrade and the basic documentation involved.In addition, students will be taught commonanalytical approaches and tools for solvingdistribution problems.BA0333Retail Operations ManagementAims to equip students with concepts andskills to plan and manage shop operationsindependently. Day-to-day planning andoperations issues, with emphasis on trendsand future challenges, will be covered.Field study and industry projects will beincorporated to enhance authentic learning.BA0334Visual Merchandising and RetailCommunicationsEquips students with an understanding ofRetail Image and an appreciation of variousretail communication tools, such as, visualmerchandising, advertising, sales and tradepromotions, public relations, and personalselling. Promising fun and excitement inlearning, this highly practical module is taughtat the Retail Studio which aptly simulates aretailing environment.BA0336Merchandise Buying andManagementIntroduces to students vital strategic andoperational issues of retail merchandisebuying. These include targeting the desiredcustomers, purchasing merchandise tomeet their tastes and needs, selecting andnegotiating with vendors, and managing themerchandise to achieve sales and grossprofit objectives.BA0337Principles of Public RelationsAims to provide a comprehensive overviewof public relations as a vital managementcommunication activity in modern society,and an established profession in the businessworld. Theoretical aspects of public relationspractice, techniques, relationship to massmedia, and codes of ethics for practitionersare examined.BA0338Principles of AdvertisingProvides a comprehensive overview ofadvertising - the advertising planning andproduction process, the socio-economicaspects of advertising, advertising effects, andfuture of the advertising industry.BA0339Public Relations and AdvertisingCampaign PlanningAims to provide the concepts, attitudes, andskills in planning, implementing, and evaluatingintegrated marketing communicationcampaigns. Emphasis is on practicalapplications and integration of public relationsand advertising techniques.BA0340Public Relations and AdvertisingManagement PracticesProvides students with practical experienceby allowing them to participate in theplanning and execution of simulated publicrelations and advertising programmes.Students will also become familiar with thetechniques of goalsetting, strategy selectionand evaluation research.BA0345Professional PreparationAims to teach students on how to writeeffective cover letters and resumes, to developa portfolio and to handle job interviews.They also learn the importance of personalgrooming and business etiquette to preparethem for the workplace.BA0347Market Intelligence and ResearchProvides an overview of marketing intelligence,marketing survey research and illustrateshow these can be interpreted to help anorganization makes sound decisions. Topicscovered include competitive intelligence, datamining, and knowledge management.BA0348Consumer PsychologyProvides students with an understandingof why and how individuals and groupsengage in consumer activities and thecognitive processes and behaviour involvedwhen people purchase and use productsand services.BA0349Change ManagementProvides students with insights to differentchange models and how they are suitablefor different types of organisation change.It also examines the complexities, pitfallsand resistance experienced during changeimplementation, including the role ofleadership in sustaining organisation change.BA0350Principles of TaxationAims to provide students with anunderstanding of the objectives and types oftax and tax administration. It explores areasof personal income tax, capital gains tax,corporate tax as well as value added tax (orgoods and services tax).BA0351Audit & AssuranceIntroduces to the students the concepts,processes and need for assurance and internalcontrols in companies. It allows students togain knowledge on how to gather evidencefor audit engagements and also to explore theethics behind the accounting profession.BA0352Advanced Financial ManagementIntroduces students to the areas of financialoptions, managing financial risks andinvestment and financing decisions. In addition,students will learn about the basics of costingand variance analysis, including marginal andabsorption costing. Issues of transfer pricingbetween related companies are also covered.BA0354Entrepreneurship and SmallBusinessDiscusses the concept of entrepreneurshipand the characteristics of small enterprises.Students will also learn the businessstrategies used by small enterprises to createa sustainable competitive advantage in thedynamic business environment.BA0355Entrepreneurship PracticumProvides an opportunity for students to startand run their own businesses and manageuncertainty and risks. Students will have tosource for funds from investors, negotiate withsuppliers, meet and make presentations toprospective customers, and manage resourcesand funds effectively.BA0356Internship ProgrammeAims to provide students with an internshipprogramme through attachments in tourismand hospitality related organisations eitherlocally or overseas.BA0362MicroeconomicsProvides students with an understandingof basic microeconomic concepts that areneeded in the decision-making processesof firms. Topics covered include resourceallocation, demand and supply, pricedetermination and market structure.Synopses 243