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Untitled - Singapore Polytechnic

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affordable healthcare, and remainingmeaningfully engaged in the workplace or intheir retirement.SC5052Story DramaAims to introduce students to the principlesand practices of Story Drama. Story Drama isa process of meaning-making by applying theelements of drama using printed Literature,for example, a storybook, poem, lyrics,or folktale. The module examines learningin and through drama within the forms ofStory Drama. Through practical sessionsand projects, students will develop skillsin planning, implementing and evaluatingstory drama lessons and units of work forparticipants of specific age groups andlearning needs.SC5053Media for Social OutreachMedia is not just about entertainment. How ismedia used to create social change? In thismodule, students learn how to use video andthe internet to educate, inform, inspire andeven empower others. They will design theirown media project and get a chance to workwith different groups from the community.SC5054Organisational ManagementStudents learn about organisational issuessuch as personnel selection, training anddevelopment, as well as organisationalattitudes and behaviour. They will also learnabout work conditions and work motivation,as well as practise negotiation and conflictresolution. At the end of the module studentswill be able to explain management conceptsand principles as well as the organisationalframework in which managers operate.SC5060Introduction to Applied DramaIntroduces students to the forms,methodologies and uses of Applied Drama toteach, communicate and rehabilitate. At theend of the module, students would be ableto design an applied drama programme andfacilitate a workshop for a target audience.SC5061Devised DramaIn Devised Drama, students get to create aplay from scratch, direct the performanceand be the actor as well. This module notonly equips students with a theoretical andpractical knowledge of dramatic formsand styles, they will also learn skills inperformance-makingSC5062Introduction to PsychologyPeople are drawn to psychology becausethey want to learn about the human mind andbehaviour. The goals of psychology includedescribing and explaining why people thinkand behave the way they do. At the end of thismodule, students will have an understandingof the major areas of psychology and gaininsight into how knowledge of psychology canbe useful in everyday life.SC5064Introduction to Social PsychologySocial psychology examines how an individualdevelops the concept of self, and how thisconcept is influenced by others aroundhim as well as the wider social contextssuch as culture and gender. It explores thefactors that underlie social phenomenasuch as interpersonal attraction and helpingbehaviour. It also examines situational andcultural determinants of behaviours such asaggression, discrimination and prejudice, andthe impact of such behaviour on the self.SC770Y/ZIntegrated MarketingCommunication in ActionIntroduces students to the world of IntegratedMarketing Communication (IMC) throughactivity-based learning, field trips, guestlectures and case studies to give students anidea of what IMC is about, the careers thatawait them when they graduate, as well asto give them the opportunity to interact withindustry professionals.SC771Y/ZProfessional CommunicationFocuses on communication in the workplace,with special emphasis on the marketingcommunication industry. Students will havehands-on practice with different forms ofwriting, from professional writing, includingmemos and reports, to media writing, such aswriting for the print media, for broadcast andfor promotional purposes. Students will alsolearn to make good presentations and pitches,and perform well at an interview.SC772Y/ZVisual CommunicationAims to provide students with practical designskills for different media applications withemphasis on clarity of communication andthe importance of consistent visual branding.Students will also learn to create, refine,implement and present their concepts.SC773Y/ZVideo Production & Digital PostIntroduces students to the theory andpractice of video production and digital postproduction techniques for communicationpurposes. They will also be able to performthe different tasks in the video productionprocess, learn to create a story and pitch theconcept. They will learn to produce and edittheir videos in digital format.SC774Y/ZHuman Mind and BehaviourOffers an introduction to psychology as adiscipline that explores different approachesto the scientific study of human behaviour.At the end of the module, students will beable to evaluate different perspectives onhuman behaviour. They will demonstratean understanding of the major areas ofpsychology, namely the biological, cognitive,developmental, social and abnormal. Inaddition, they will gain an insight into how theknowledge of psychology can be useful ineveryday life.SC775Y/ZStudent Integrated MarketingCommunication AgencyIn the Student IMC Agency, students take onthe role of IMC practitioners. They will workon a real-life project and will be guided inthe process of IMC strategy development,from research and situation analysis to theimplementation and evaluation of an IMCcampaign. This module lays the foundation forstudents to understand and apply businessdesign thinking to the IMC challenge in orderto develop solutions enriched with deep userinsights and strong concept visualisation. Atthe end of the module, students will also beable to build a portfolio of their works.SC7251History of FilmThis module examines the history of film. Itaims to give students a broad understandingof the social, political, economic andtechnological influences affecting film and thefilm industry. It will also explore the relevanceof these factors to the <strong>Singapore</strong>an context.SC7252Scriptwriting for FilmIntroduces screenwriting as a distinctivemedia platform that requires a different set ofskills and techniques, in terms of storytelling,scriptwriting format and the business ofmovie-making.Synopses 315

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