A4 für Copyshop GB.indd - Bayerische Landesbank

Clear figures. Clear objectives.
The Annual Report and Accounts 2004 reflect
BayernLB’s reorientation. And in more ways than
one. Because just as the figures prove the success
of our new business model, so our new marketing
image illustrates how we want to continue to build
on this success: with confidence, in proximity to
our customers and markets and with Bavarian
élan.
Tailor-made financial services are the focal point
of our activities – unique solutions matching the
individual needs of our customers. This means
having a keen eye and designing our products
with great care – just like a tailor who practises
his art with precision. With all of those whose
personal commitment leads to new perspectives
and results, we are united in a common goal:
creating unique solutions.