A4 für Copyshop GB.indd - Bayerische Landesbank

68 BayernLB – our company
Banque LB Lux S.A., Luxembourg
Banque LBLux S.A. is a European bank with an international focus. It is held jointly by
BayernLB (75 percent minus one share) and Helaba (25 percent plus one share). The
bank concentrates on corporate banking in the Benelux region and international
private banking. These areas are supported by the Trading / Treasury Division, which
actively conducts proprietary trading. The bank is also an IT service provider serving,
amongst other customers, a number of entities of the BayernLB Group.
In corporate banking, the target customers are listed companies, large local companies
with a minimum sales volume of EUR 250 million, as well as real estate customers,
institutions and financial service providers in the Benelux region. Banque LBLux S.A.
offers its customers tailored financing and trading products, supplementing this range
with various products from its parent companies. In the 2004 financial year, the credit
volume in Benelux business increased slightly. The key focal points of the period under
review were reinforced acquisition activities in the Benelux region and the implemen-
tation of the Minimum Requirements for the Credit Business of Credit Institutions
(MaK). At the moment, the spotlight is on selective expansion of bilateral credit busi-
ness, as well as cross-selling activities.
In private banking, Banque LBLux S.A. actively advises and serves high net worth cus-
tomers. It focuses on international customers in the medium to high net worth seg-
ment. The bank places a key emphasis on the individuality and quality of its services,
which are tailored to each particular customer profile. It offers products in the areas
of investment consulting, portfolio management and financing / provisioning solu-
tions. In 2004, the main priorities were expansion of the range of products and serv-
ices, increasing the quality of service provided, and acquisition of new partners. To this
end, extensive training measures were taken in the area of financial planning. Further-
more, acquisition activities were increased, initiatives aimed at informing customers
were intensified, the range of languages offered was enhanced and Internet content
was completely reworked. In 2005, key focuses will include expansion of sales channels
and activities with a view to enhancing service quality even further. This, in turn, is
aimed at promoting customer loyalty as well as cultivating the acquisition of new
customers.
At Banque LBLux, risk control and monitoring is incorporated into the system em-
ployed by both of its parent companies. Locally, it is carried out on the basis of fully
coordinated, uniform procedures and methods.