A4 für Copyshop GB.indd - Bayerische Landesbank

50 BayernLB – our company
Savings Banks and Bavarian Market
One of the integral strategy principles of BayernLB’s new business model is an even
stronger positioning as a network bank within the Sparkassen-Finanzgruppe Bayern.
The Savings Banks and Bavarian Market Business Area drives and coordinates collabo-
ration within this cooperative framework throughout the Group. The business area
serves and supports the Bavarian savings banks in their various roles as customers,
sales partners and service partners. It also works in harmony with the Bavarian savings
banks to serve and support their customers in turn. Further tasks include jointly advis-
ing and supporting the Bavarian local governments customer group. The business area
assumes a sales function for all business with Bavarian SME customers. From 2005,
retail business and card business are to be added to this scope of responsibility. In
2004, cooperation with the Bavarian savings banks was optimised as planned, with a
view to safeguarding and further developing the market and brand positions of the
Sparkassen-Finanzgruppe Bayern. Strengthening promising product segments and
customer groups has been a prime objective of the business area in the past, and
continues to be a top priority today, as does the provision of a comprehensive range
of national and international financial services to the benefit of the Bavarian economy,
municipalities and private customers. In addition to the framework agreement between
the Association of Bavarian Savings Banks (SVB) and BayernLB, a series of individual
bilateral agreements with the Bavarian savings banks form the basis of close and
binding cooperation.
Optimisation of cooperation within the Sparkassen-Finanzgruppe
The development of strategies, services and processes conjointly with specialists from
the Bavarian savings banks and the Association of Bavarian Savings Banks (SVB) consti-
tutes an important means of optimising cooperation within the Sparkassen-Finanz-
gruppe Bayern. This development is carried out in the Bank’s various centres of compe-
tence dedicated to municipal business, international business, corporate finance, real
estate, investment business and credit risk management. In line with the Bank’s expec-
tations, solutions developed jointly in this way have indeed considerably enhanced
quality, swiftness and customer acceptance. The asset allocation coordination centre
has also proved to be of great value. Here, knowledge and practical experience from
the Sparkassen-Finanzgruppe Bayern is pooled, while existing concepts and technolo-
gies are bundled together and refined.
Cooperative market development is the principal focus of the business area. In this
process, market potential in investment, municipal, real estate and corporate customer
business (including international business) is identified and exploited jointly with the
Bavarian savings banks. This systematic cooperative market development is already
beginning to bear fruit. Active exploitation of potential is to be further stepped up by
involvement with the “Verkaufsoffensive Bayern” sales initiative launched by the Asso-
ciation of Bavarian Savings Banks. This move is planned for 2005.